ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

APRIL 7, 2021

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. DemandBase. The different flavors of ABM.

IP 98

IP Marketing Technical Review Software Review 98

Duct Tape Marketing

NOVEMBER 17, 2022

So use of QR codes, things like Bit Lees that can track the engagement event, bright other event type systems that you can get RSVPs where maybe the initial point might be a traditional marketing might be newspaper or direct mail ends up being a digital transaction. It's just a matter of integrating it.

Differentiation 74

Differentiation Sales Cycle Audio Networking 74

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. The customer journey is not a single asset that will get people on board; it’s a series of events that take accounts on a long-term journey. Tools for IP-targeted ads: MRP ; Terminus.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JUNE 2, 2022

2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Warming up prospects is critical for ABM success , even for virtual events. Results of iRidium’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

APRIL 10, 2019

ABM campaigns dedicate resources and time toward only a few prospects, and enterprise-level leads often have long sales cycles. LinkedIn also allows for scheduled content promotion to keep your brand top-of-mind during the long sales cycle. That makes an ABM-only approach risky. But that list may still be too broad.

PPC 131

PPC Campaign Marketing Sales Cycle 131

ConversionXL

APRIL 10, 2020

It varies by company, says Arnoux: It depends on the industry, the maturity of the product, the regulatory framework, the culture of the organization (including branding, compliance, legal), the business model, the metric they’re focusing on, the length of the sales cycles, and the resources available.

Hockey Stick 68

Hockey Stick Analytics Channel Sales Cycle 68