10 Ways to Add Value to Your “Thank You” Page
ConversionXL
NOVEMBER 27, 2018
For buyers and subscribers, the post-conversion moment is exciting—and nerve-racking. Our psychological default is for “ post-purchase rationalization ,” a cognitive bias whereby someone who has purchased a product or service overlooks any faults or defects to justify their purchase. Fend off buyer’s (or subscriber’s) remorse.
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