Steve Blank

MARCH 17, 2020

Next, take a look at your actual revenue each month – not forecast, but real revenue coming in each month. All your assumptions about customers, sales cycle and most importantly, revenue, burn rate and runway are no longer true. If you are selling to businesses (a B-to-B market) have your customers’ sales dropped?

Burn Rate 436

Burn Rate Startup Valuation Sales Cycle 436

ConversionXL

MARCH 6, 2019

The growth also outpaced their forecast from the prior year, which suggested that video would reach 17% of digital ad spend by 2021.). Cisco’s VNI forecast estimates that 82% of all Internet traffic will be video in 2022. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline.

Video 129

Video B2B Technical Review Campaign 129

The Startup Magazine

MARCH 4, 2020

Inventory management is the challenge of matching the company’s supply volume appropriately to customer demand. It aims to much more closely match inventory levels to customer demand. It is important to keep an accurate forecast of your expected demand. This can be done by studying last year’s sales cycles.

Management 90

Management Stock Demand Sales Cycle 90

Duct Tape Marketing

APRIL 5, 2023

I used it yesterday to write a sales page, the video script for the sales page, five different hooks for ads, then to write the ad, then to ask the questions for the application process on the back of the sales page. And then we can start, once the data is right, then we can start to forecast and predict better.

Advertising 82

Advertising Analytics San Diego Networking 82

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Create a revenue forecast before you even run the experiment. You can forecast what you think your forecast + seasonal curves will look like. Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages.

San Antonio 86

San Antonio Metrics B2B Analytics 86