Remove Founder Remove Lean Remove PR Remove Product
article thumbnail

Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. It’s the antithesis of the Lean Startup.

Lean 335
article thumbnail

6 Key Leaders Every Technical Startup Needs To Thrive

Startup Professionals Musings

Thus I was happily surprised when I found the classic book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. You need to have a technical genius on the team to get your startup product off the ground. The sales professional.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Model Your Marketing Against the Product Lifecycle

ConversionXL

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing.

Product 142
article thumbnail

6 Team Members Who Will Make Your New Venture Robust

Startup Professionals Musings

Thus I was happily surprised when I found the classic book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. You need to have a technical genius on the team to get your startup product off the ground. The sales professional.

article thumbnail

How to Get Picked as a Speaker for The Lean Startup Conference

Startup Lessons Learned

This post was written by Sarah Milstein, co-host of The Lean Startup Conference. We’re looking for speakers for the 2013 Lean Startup Conference. If you’re a Lean Startup veteran, feel free to skim the beginning, as this is mostly stuff you already know. Will you be able to think up alternative products? in ten years?

Lean 165
article thumbnail

If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing

Both Sides of the Table

We had a wide-ranging discussion which included discussions of Eric’s early career (including his failures), how he came to focus on the Lean Startup movement (at the encouragement of Steve Blank who was an investor in the company he co-founded) and what he wants to do next. when is the right time to go big with PR? Check it out.

article thumbnail

How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Knapp talks about focusing on only the essential activities for shipping new products and testing new ideas. And so, the concept for a digital PR service was born. About 18 months later, we pivoted our messaging to evolve beyond digital PR.

PR 120