ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Sales cycle length increased. So what does it take? Let’s dive in. Common B2B marketing challenges.

B2B 150

B2B Sales Cycle Belgium IP 150

Austin Startup

SEPTEMBER 18, 2017

Even when someone is aware of what a CTO does, they often have limited context due to the wide variety of CTO roles. A chief technology officer (CTO) is a C-suite executive who is focused on scientific and technological issues including web applications, mobile applications, electronic and digital media development. “I’m

Fractional CTO 54

Fractional CTO CTO Hire CTO Technical Review 54

Software By Rob

OCTOBER 14, 2010

And after talking about this subject at length, I found myself again evangelizing it last week at the Business of Software conference. And these days with how easy it is to build an application, your code isn’t worth much, either. This hurts me as much as anyone since I’m a developer. No one cares about your idea.

Software Review 77

Software Review Marketing Technical Review Software 77

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. A dramatic example of this is a software development agency offering UX and UI services. As a solo-founder at the time, that was huge.

PR 120

PR B2B Lean Audience 120

conversionxl.com

SEPTEMBER 10, 2013

The product or website (be it software, e-commerce, or a service) might be awesome , but if it puts itself in front of the wrong market, or packages itself so the right market can’t figure out why it’s awesome, the startup will fail. Here early adopters give feedback and enterprising developers discuss app ideas.

Customer Development 60

Customer Development Conversion Developer Customer 60

Both Sides of the Table

MAY 7, 2011

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.

Software Review 285

Software Review Software St. Louis API 285