Both Sides of the Table

JANUARY 12, 2014

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. I was talking with a colleague once about how videos go viral. Rebelling is simply a form of snobbery.

SEM 379

SEM Viral Marketing Widget 379

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

APRIL 4, 2017

SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. Virality and Referral. Virality is the key lever of many of the most famous growth examples: Dropbox, Uber, Facebook, Hotmail. If you sell shoes, would virality work for you?

Channel 118

Channel Marketing Viral SEO 118

Duct Tape Marketing

NOVEMBER 15, 2023

So to me, I walk in with a very specific framework and that happens during the scoping process to like, I don't break my frameworks for anybody for nobody. Like, no, you still need to walk in with a framework. Most people, they don't have a framework. That's a big part of my framework, right? I service guy.

Channel 65

Channel Acquisition Framework B2B 65

Occam's Razor

AUGUST 22, 2011

A Framework For Critical Thinking. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Be data driven?"

Analytics 124

Analytics Metrics SEM Web 124

Startup Lessons Learned

MARCH 13, 2009

If the viral coefficient is 0.9, Start with a five-dollar-a-day SEM campaign. You create an entire framework of understanding and action based on your product/idea that sets it in motion in a self-sustaining way. the most sensible SEM advice Ive read - discussed in the context of a real situation. before you launch.

San Francisco 168

San Francisco PR Lean Early Stage 168

Cracking the Code

OCTOBER 10, 2008

While the CAC ratio helps SaaS businesses at scale to manage their Sales and Marketing spend, the SLC is a helpful framework for early stage businesses before you have meaningful data. Popular Media: the key to viral marketing. Ramping up too quickly will burn precious cash reserve and could sink the business. Software 2.0:

Software Review 48

Software Review North America Europe Metrics 48