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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Advanced brand tracking studies can include inputs from digital advertising efforts, social listening tools, and other operational data. Brand consideration. You should also establish the scope of your brand tracking measures. .

Metrics 157
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12 Entrepreneurs Reveal What They Look Forward To in 2019

Hearpreneur

I am really looking forward to diversifying my marketing agency into new verticals. This year we have started to implement the Entrepreneurial Operating System. and Success, and I’m going to scale my business to where I have a team working for me across the different continents I operate in (Asia, Europe and America).

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Flexible VCs With Structures Between Equity and Revenue-Based Investing

David Teten

According to a recent interview with Founding Partner Andrew Oved, Reformation invests in SaaS (vertical and application software) and consumer product businesses that have achieved $1M-$5M in annualized revenue, while operating capital efficiently. 20% initial ownership. One third of them are growing over 50% y-o-y.

Equity 78
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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

The final word, media, helped to define the vertical we were to operate in. That mind-expanding career led me to work for global companies after I left the service – a multinational corporation headquartered in Munich, Germany and a startup headquartered in Tel Aviv, Israel. I preferred the latter over the former.

Naming 84
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The Secret History of Silicon Valley Part VI: Every World War II.

Steve Blank

In December 1941, the Japanese attack Pearl Harbor, and Germany declares war on the United States. We flew these unarmed planes in and out of Germany alongside our bombers and basically built up the “radar order of battle.&# All the radar operator would see was noise, rather than airplanes. Just a quick history refresher.

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SXSW Pitch Finalist: Quantstamp

Austin Startup

We’re seeing more governments, organizations, and corporate enterprises start to realize the impact this technology could have on how they operate. Canada, and Germany, speak three languages, and visit Japan and Korea often because of our business in Asia. With this in mind, there’s been incredible growth over the past few years.

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This Week in VC with Om Malik & Paul Jozefak

Both Sides of the Table

What a pleasure that I got to spend an hour talking with both Om Malik (whom I’ve always respected his views) and Paul Jozefak , a venture capital partner at Neuhaus Partners in Germany (and formerly the head of Europe for SAP Ventures). Network of vertical focused sites: BeachMint, BeachMint, WineMint, etc.;