Brandanew

MAY 29, 2015

Startups need PR, publicity and proof of visibility for investors and while you may have a PR agency, many struggle with producing enough or high quality content. Copying or hiring experts who specialize in copying- not in the Picasso manner, does not work.

Curation 100

Curation Social Media Viral Startup 100

This is going to be BIG.

AUGUST 25, 2011

Build up the top of your hiring funnel. It's important to get all the parts of your company talking to the public--to get feedback on strategy, to increase awareness for hiring, and to help promote the company's message. Get your PR pitches out. Run an internal hackathon. Put aside the Pivotal Tracker.

Technical Review 114

Technical Review Software Review PR Cofounder 114

crowdSPRING Blog

OCTOBER 4, 2013

Hire People Who Make Things Happen – crowdspring.co/1fMczta. Great post on the most important internet metric of them all – CONVERSION – crowdspring.co/18u6N8Y. Great post on the most important internet metric of them all – CONVERSION – crowdspring.co/18u6N8Y. – crowdspring.co/169pEqs.

Social Media 100

Social Media Small Business Design Media 100

crowdSPRING Blog

OCTOBER 24, 2014

Benchmarking SaaS Startup Efficiency with Revenue per Employee Metrics | by @ttunguz – crowdspring.co/1sRVdjm. Hire the Right Type of VP Marketing ?Or Design Is Changing How We Innovate | Co.Design – crowdspring.co/1sChJN5. How to Ruin Your Company with One Bad Process | by @bhorowitz – crowdspring.co/11FYS9R.

Social Media 95

Social Media Small Business Design Media 95

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

crowdSPRING Blog

NOVEMBER 1, 2013

Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR. Hire for potential, says Jason Fried of 37signals - crowdspring.co/1aHHrTp. Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR. Hire for potential - crowdspring.co/1aHHrTp.

Social Media 94

Social Media Small Business Design Media 94

The Startup Magazine

MAY 8, 2017

Writing –>PR–>Customers–>Passion. PR gave me leads. Cutting out the friction, look toward our future… The Metrics. The fun part, I really get to help people make a safe online hire. I started writing. I got to write over 20 articles about immigration. Are you an investor?

Green 61

Green PR Social Media Technical Review 61

Steve Blank

APRIL 9, 2009

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), We hired union laborers to do that. The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. I couldn’t care less about those.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

OnlyOnce

JANUARY 24, 2024

(This is the third post in the series… The first one When to Hire your first CBDO is here , and What does Great Look Like in a CBDO is he re ).

PR 71

PR Channel Metrics Restful 71

Steve Blank

APRIL 2, 2009

Metrics – Mine is Bigger Than Yours The first thing SuperMac needed to do was to change how our potential color desktop publishing customers viewed our products versus our competitors’ products. As hokey as it is, when confronted with uncertainty or unknowns, human beings like to be reassured by comparative metrics.

Silicon Valley 124

Silicon Valley Technical Review RSS Software Review 124

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

MARCH 25, 2016

The metrics were good but we wondered how much better they would be when we expanded our product. They might struggle to hire a-players because, well, would you go work at Public Storage to build their software capabilities? That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing.

Startup 150

Startup Seed Money DC Software Review 150

Both Sides of the Table

OCTOBER 10, 2011

But creating better visibility for investors of the profitability of each unit and accountability for bosses of each to perform well according to differnet metrics is a good & important idea. Given how badly the announcement of the splitting went and their inability to control the PR cycle (or their stock price!) No, probably not.

Customer 287

Customer Technical Review Caching PR 287

crowdSPRING Blog

JANUARY 22, 2016

How to Hire – [link] crowdspring.co/1Qdj4Eu. How to Hire – [link] crowdspring.co/1Qdj4Eu. The Metric that Matters for Startups in 2016 | by @ ttunguz – [link] buff.ly/1T3827r. Role and Influence of Social Media on the Modern PR Industry | PR Mention Blog – [link] crowdspring.co/1n9PllS.

Small Business 48

Small Business Design Social Media Marketing 48

crowdSPRING Blog

APRIL 5, 2013

Measuring What Matters: How To Pick A Good Metric – [link]. Why I No Longer Advise Startups to Hire M.B.A.s | The Accelerators-WSJ – [link]. Measuring What Matters: How To Pick A Good Metric – [link]. Measuring What Matters: How To Pick A Good Metric – [link]. Chicago-based BrightTag ranked #4!

Social Media 92

Social Media Small Business Design Media 92

Up and Running

JUNE 27, 2018

Too often, business owners are tempted to hire the crème de la crème right at the outset. The value of hiring slow: Hiring high-caliber staff early in the game may take its toll on your time, money, and other resources. The good news here is, you don’t necessarily have to hire in-house marketers. Did your strategies work?

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

Startup Lessons Learned

FEBRUARY 8, 2010

Lessons Learned by Eric Ries Monday, February 8, 2010 Beware of Vanity Metrics (for Harvard Business Review) The next article in my series on entrepreneurship for Harvard Business Review is live today. Once again, we revisit the topic of Actionable metrics and their nemesis: Vanity metrics. Remember "metrics are people, too."

Metrics 121

Metrics San Francisco Lean Continuous Deployment 121

Steve Blank

SEPTEMBER 11, 2015

Hollywood in the beginning was a bunch of artists who wanted to make entertainment, and then the whole infrastructure of PR and hangers on and the New York money came in. or the key metrics in the credit card business. … Where do people think certain key metrics are going?” You hire really smart people-. Anand : Yeah.

Entrepreneur 120

Entrepreneur Silicon Valley Cofounder Channel 120

ConversionXL

JANUARY 18, 2022

Indeed’s CMO Paul D’Arcy says their priority is brand awareness and reducing friction: “The number one thing we’re doing is making sure that that product is everywhere and a click away when people are looking for a job or looking to hire.” [ via The Drum ]. Deciding on this starts with your “why,” which we’ll cover in a moment.

Marketing 128

Marketing Campaign Software Review Tulsa 128

Up and Running

SEPTEMBER 8, 2016

Incorporate milestones and metrics into your Lean Plan. Build an active online presence (be your own PR person!). Track your key metrics and know your numbers. Hire a good small business accountant. If you don’t have a business plan event, start with a One-Page Pitch. Begin building out your working environment.

Software Review 60

Software Review Technical Review Intellectual Property Guerilla 60

YoungUpstarts

JUNE 15, 2015

Pay attention to your metrics, because a company will build what the CEO measures. The wrong first hire could kill a company, so apply the Mark Zuckerberg test: “Would I be comfortable reporting to this person if the roles were reversed? Very few companies become super-successful without users loving their product. How to Get Started.

Cofounder 100

Cofounder Delaware Startup Technical Review 100

crowdSPRING Blog

FEBRUARY 7, 2013

Help the Next Generation of Entrepreneurs: Hire One | Small Biz Daily – [link]. Don’t Hire Entrepreneurs; Hire Entrepreneurial Spirit | HBR – [link]. Hire the Right Type of VP Marketing — Or You’ll Just End Up With a Bunch of Blue Pens with Your Logo – [link]. What is Product Management?

Social Media 106

Social Media Small Business Technical Review Design 106

View from Seed

MAY 14, 2019

Their early hires are probably much stronger too, which allows for better execution as well. But if you are able to build beautiful products, get great PR coverage, and execute flawlessly on optimizing your marketing funnel, you are more likely to show some positive signs that things are sort-of working.

Founder 256

Founder Agile Cofounder Seed Capital 256

ConversionXL

MARCH 19, 2020

The best drivers apply the brakes just ahead of the curve (they take out excess costs), turn hard toward the apex of the curve (identify the short list of projects that will form the next business model), and accelerate hard out of the curve (spend and hire before markets have rebounded).

Marketing 121

Marketing Campaign Non-Compete Lean 121

YoungUpstarts

JULY 22, 2011

You’ll find content categorized into different topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Aggregator 170

Aggregator Curation Widget Angel Investor 170

Both Sides of the Table

FEBRUARY 20, 2017

If you aren’t careful every PR team will measure inches over impact. Vanity metrics will make you feel good about site traffic of SEO over conversion rate or purchases of your product will get more attention than retention. You get a lot of traffic — not always results. Efficiency can be an addictive drug.

Cofounder 164

Cofounder Retention PR SEO 164

Duct Tape Marketing

MARCH 19, 2012

PR firms are forming teams to promote it and consulting firms have their business technology teams all over it. Most small businesses don’t measure or lead based on objectives, goals and metrics. 5) Hire a numbers nerd – data mining and analysis is essentially math and, well, some people excel at math and some at art.

Small Business 64

Small Business Software Review Technical Review Cloud 64

Startup Lessons Learned

APRIL 29, 2013

Oh, and your salespeople have to make sure bookstores will stock it, and your marketing and PR people will have to make sure readers know it exists. Last year, the co -founders of B ack to the Roots talked about their innovation accounting and how they were ignoring sales metrics in order to grow.

Lean 165

Lean Technical Review Startup Software Review 165

Genuine VC

SEPTEMBER 5, 2012

Other than starting to build, hire, and take over the world, there are a bunch of mundane things to do right away. Funding Announcement Figure out your PR strategy for announcing the round to get your plan in order. But a full time CFO and even a CFO-for-hire may overkill at this point.

Founder 156

Founder Cap Table Stock Options PR 156

crowdSPRING Blog

MARCH 8, 2013

5 Customer Experience Metrics Every Successful Company Tracks | The Buffer blog – [link]. Why entrepreneurs struggle with MBA hires – [link]. 5 Customer Experience Metrics Every Successful Company Tracks | The Buffer blog – [link]. 5 Startup Costs You Might Not Have Thought About – [link]. – [link].

Social Media 105

Social Media Small Business Design Media 105

SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Intellectual Property 175

Intellectual Property Aggregator Startup IP 175

crowdSPRING Blog

JANUARY 18, 2013

Don’t Hire the Perfect Candidate | Lance Haun-Harvard Business Review – [link]. The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet] | Hubspot Blog - [link]. The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet] | Hubspot Blog - [link]. Humans need to know why – [link].

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

MAY 25, 2011

Excellent tips for startups on hiring product managers – [link]. Optimizing Emotional Engagement In Web Design Through Metrics – [link]. Small business Congress-watch: new laws and your company – [link]. 73 Essential Social Media & Tech Resources for Small Businesses – [link].

Social Media 86

Social Media Small Business Design Media 86

Up and Running

MAY 30, 2016

A successful bed and breakfast owner will need to know how to plan for cash flow, hire and manage staff, strategize to maintain maximum occupancy rates, and negotiate with contractors and suppliers, to name but a few of the business-related tasks that will be required. How to Do Your Own PR If You Can’t Afford to Hire an Agency.

SBA 60

SBA United States Hiring Detroit 60

crowdSPRING Blog

FEBRUARY 10, 2012

The Perpetually Vexing Problem of Hiring Programmers – [link]. The Perpetually Vexing Problem of Hiring Programmers – [link]. Good to see companies focus on real advertising metrics – [link]. The Power of the Rule of Three in Marketing Your Small Business – [link]. When did advertising get so small?

Social Media 93

Social Media Small Business Design Media 93

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift. All well and good. Here is the minor problem. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

FEBRUARY 24, 2021

From who you hire to holding your team accountable for certain OKRs, innovation requires buy-in from your entire organization. However, it’s important to consider the budget, resources, and potential metrics that might be affected negatively by a failed test in advance. The first consideration in feasibility is practicality.

Product 139

Product Customer Algorithm Metrics 139