Remove Hiring Remove PR Remove Revenue Remove Vertical
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The Biggest Barriers Keeping Your Startup From Seeing Its Full Potential

ReadWriteStart

They want to open new offices, generate more revenue, and ultimately, secure higher profitability. . You could work to get more PR exposure. You can hire more salespeople and practice social selling. . And the revenue from your existing customers alone may not be enough to cut it. . Marketing/advertising channels.

Startup 127
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), We hired union laborers to do that. The same was true for PR. Two paragraphs, Five bullets.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

For example, some startup sales execs believe hiring the core sales team is a key objective. Once the product begins to ship, startup sales execs use orders and revenue as its marker of progress in understanding customers. And if first customer ship is on this date over here, then I need to hire and staff a sales organization by then.”

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Certainty on Demand: How Labor Platforms are Moving to Higher Order Work

This is going to be BIG.

These platforms enable automation to solve higher order problems effectively, driving above market revenues for lower cost tasks. Wethos is now doing this for a variety of higher order labor outsourcing—like website design, PR campaigns, or social media marketing. Wethos will add more verticals of work.

Demand 96
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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

Over the past few years, ff Venture Capital hired two full-time engineers to build out its internal technology stack, called Totem. The VC Software Stack — the Untouched Vertical. The most visible evidence of the trend towards automation is an increasing number of engineers working at venture capital and private equity funds.

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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. The goal was simple: validate demand or move on. Image source ).

PR 120
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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Initially your job is to understand each of the parts of your business model before you hire someone to do it. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. Worry about the sales results. What did we learn? so at least some parts are being run by people who know what they are doing.

Sales 120