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HOW TO: Hire the Perfect CTO

mashable.com

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. Hiring the wrong person for key company positions can cost a business thousands — or tens of thousands — of dollars and man hours. ); // Welcome to Mashable!

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The Power of Twitter in Information Discovery

Both Sides of the Table

Twitter never seemed to really take the offense in PR and marketing. Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. Twitter is my curated RSS feed.

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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. .” While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication.

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Cracking The Code: Getting through the downturn: a few thoughts.

Cracking the Code

Firstly, keep in mind that chaos creates opportunities and there will be a huge prize for the companies able to navigate carefully through this downturn (competitors will disappear, you will be able to hire great talents.). Add RSS feed. Impact of the recession on SaaS Sales&Marketing pr. Post a Comment. Newer Post.

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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release. My advice: dont launch big.

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LinkedIn Explores What It Takes To Be an Entrepreneur [INFOGRAPHIC]

mashable.com

Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started! With more than 50 million monthly pageviews and 4 million followers across social media, Mashable has one of the most engaged online news communities.

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Why Launching a Startup Is More Expensive Than You Think

mashable.com

And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. For example, my company decided early on to hire a UI designer, which has helped tremendously with our product development. Sign in with Facebook or Twitter to get started! million in venture financing. Thanks for the great post!

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