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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

And as long as people put things right and show contrition, situations like this eventually become a “ tempest in a teapot. &# Today’s Internet titans are filled with such momentary lapses. But if you’re going to say something controversial make it about the market you serve. Make the story be about your market.

PR 329
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Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim. IPOs dried up.

Lean 335
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How to Radically Stand Out with Brand Marketing

ConversionXL

Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience.

Marketing 109
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Twitter Link Roundup #198 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Great post on the most important internet metric of them all – CONVERSION – crowdspring.co/18u6N8Y. Here are some of the links that I’ve liked and shared this past week!

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Twitter Link Roundup #179 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! What are key strategies to acquire first 100k users with zero marketing budget? Startup PR Tip: To Get Press, Don’t Pitch Your Product – [link]. Quora – [link].

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When Should You Allow Exclusivity in Deals?

Both Sides of the Table

I need to give credit for the topic to PR Malloy who Tweeted me this question. I must admit I discuss this very frequently with portfolio companies but hadn’t thought to write about it. PR Malloy (@diddly_do_indy) June 13, 2015. So the value on the Internet went “up the stack” to portals such as Yahoo!

PR 150
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What do investors REALLY want?

Up and Running

QUESTION: Should I send out market research surveys prior to approaching an investor? They’re the PR and the security. A simple online search should reveal your investors interests as well as the portfolio of companies that he/she has invested in. He told Alexis that they needed to build the front page of the internet.