ConversionXL

MAY 27, 2022

Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. DGMs see that demand is maintained throughout the sales cycle. It wouldn’t exist were it not for the internet empowering buyers to do their own research and make informed decisions.

Demand 95

Demand Management B2B Campaign 95

Up and Running

AUGUST 19, 2015

In my business, I always tell my clients that they are going to get increased revenue and profitability opportunities, enhanced prestige in their markets, and the chance to significantly reduce their sales cycles. How do I reach these targets? Reaching your targets boils down to how do you market yourself and your solutions.

Small Business 60

Small Business Audience Exit Strategy Sales Cycle 60

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. The traditional metric of Bookings would value Customer A at $120,000 and suggest Customer B is more valuable at $180,000.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86