ConversionXL

MARCH 17, 2021

In addition, a large amount of respondents stated that it’s extremely hard to generate targeted traffic or motivate accounts to show up to their events because of the oversupply of webinars & online content. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline.

B2B 150

B2B Sales Cycle Belgium IP 150

Duct Tape Marketing

MAY 1, 2023

It's something that trademarked IP that I call the marketing hourglass. We certainly, you know, for a lot of industries or folks that come to us, you know, webinars and LinkedIn and Facebook groups are important, uh, places for them to access. 11:21): You know, what they would, what would mean trust to them in order to buy.

Marketing 82

Marketing ChatGPT Framework Technical Review 82

ConversionXL

NOVEMBER 3, 2016

For further reading on B2B goals and measurement, check out this article on better measuring lead generation. Webinars perform particularly well in a B2B context. You can also tease out more information from these and better qualify leads for your sales team. Lead Scoring and Prioritization. Image Source.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

JUNE 2, 2022

ABM doesn’t stop at lead generation or new opportunities. They haven’t completed a form, joined a webinar, or requested a demo. Tools for IP-targeted ads: MRP ; Terminus. Sales finds aligned accounts and works with marketing to create customized journeys. Individuals don’t make B2B buying decisions; groups do.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JUNE 2, 2022

Post-summit, iRidium kept in touch with their top prospects and scheduled webinars. Increased traffic from target accounts by 500%; Decreased time to close by 45%; 6X ROI; 10–15% more MQLs; 60% of all leads generated net new. Sales enablement suite Mindtickle had a successful lead generation strategy until 2020.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Duct Tape Marketing

MARCH 14, 2017

But when you are thinking about writing a book, you’re thinking about what ideas you want to get out, what IP you have, what methodologies you have and you want to get out there because you know it’s good information. 6:04 and then I finally realised what I was doing and changed it mid-course. Jill: I think it’s essential.

Audience 32

Audience Video Sales Campaign 32