Both Sides of the Table

DECEMBER 17, 2013

If you don’t have a good sales methodology already in place in your organization you might try reading that last link. You need to align your selling cycle with a buyers purchasing cycle otherwise you’re wasting your time and theirs. I have met several sales execs who argue the exact opposite strategy.

Sales Cycle 375

Sales Cycle Sales Technical Review Campaign 375

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer. Image Source.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. Sales shouldn’t feel like they’re helping out marketing, and marketing shouldn’t feel that they’re passing leads on for sales to take the glory. Tools for IP-targeted ads: MRP ; Terminus.

Customer 98

Customer Marketing Channel Acquisition 98