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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is PPC data showing in Google Analytics? Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? Time Zones Not Matched. AdWords Integration.

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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

Treat Googlebot just like any other user and don’t hard-code our user-agent or IP address.”. Due to Google’s increasingly sophisticated algorithms, intent and match are usually pretty high. For SEO, using keywords and language on a page intelligently and in ways that match with how people search (e.g. Image Source.

SEO 48
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6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Your ideal account profile may closely match the ideal customer profile that you use to engage customers with marketing and sales collateral. Phase four takes organizations that match the ideal account profile and passes them through different gates. How do they match up to the competition ? What matters is the individual.

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The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth)

ConversionXL

The simplest fix is to set up IP filters to see what your GA data looks like with your computer’s site visits taken out. They’ve also made Paid Search the default channel for any links that are tagged as CPC or PPC, which most of you probably use for your pay-per-click advertising on social media. It’s not your fault.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

E.g. Message match / headline match from PPC ad to landing page. Field length should match estimated text size. Score B2B marketing campaigns in minutes by joining IP detection and company scoring. Preferences, intents, etc. change based on location and culture. Personalizing at the traffic level. Image Credit.

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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Competitive intelligence data will never match your site's analytics tool. Competitive intelligence tools will never match each other! Competitive intelligence data will never match your site's analytics tool. But if you can't get over Charlie not matching Pooja, I've mentioned the buzzfeed option above.

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