IP Media PPC Social Media 
ConversionXL
JANUARY 12, 2016
Is PPC data showing in Google Analytics? Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? PPC Keyword ID’s Visible on Landing Pages.
Occam's Razor
SEPTEMBER 20, 2010
Oh and what do you think is happening to the trackability of all your shortened urls in Social Media that you are not tagging with campaign parameters? Untagged campaigns (search, email, display, social media etc). If they are like every other company that obsesses with PPC and Yahoo! Not a great situation right?
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ConversionXL
JULY 25, 2016
Each time you integrate with a new tool, add new social media buttons, and make other changes to your site in an effort to get more traffic and more conversions, you are likely to check your site more frequently. Hidden Social Media Traffic. Shared social is tricky.
ConversionXL
JUNE 2, 2022
Who is following you on social media? Behavioral: Dig into your analytics to find who’s engaging with your website and social media accounts. What are they saying in the media or at conferences? Tools for IP-targeted ads: MRP ; Terminus. Which are interacting with you at trade shows? Gates and weights.
Occam's Razor
APRIL 29, 2013
If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " They will measure the four sexy magnificent best social media metrics and use them to drive a magnificent conversation marketing strategy on Facebook (and YouTube and Google+ and Twitter and Pintrest and…).
ConversionXL
APRIL 10, 2019
PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.
Occam's Razor
FEBRUARY 9, 2015
My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? The delta in the above paid search graph, around 300k, is just a part of their winning strategy (which clearly is SEO + PPC, as it should be). Switch your IP to the first opportunity from #1.
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