ConversionXL

APRIL 10, 2019

PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.

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ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. Tools for IP-targeted ads: MRP ; Terminus. It means throwing resources into landing individual accounts, treating them as markets in their own right. Test different channels.

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Customer Marketing Channel Acquisition 98

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. Score B2B marketing campaigns in minutes by joining IP detection and company scoring. Image Credit.

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San Antonio Metrics B2B Analytics 86