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Traction is the new IP

Version One Ventures

“Traction is the new IP ” sums up perfectly how the technology space has evolved over the past decade due to the nature of the web. In the past, the adoption of an enterprise tool was primarily driven by the quality and aggressiveness of a sales force to win over more customers. The same logic holds true for most acquiring companies.

IP 163
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Startup Benchmarks

VC Cafe

In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality. Software as a Service (Saas) benchmarks.

B2C 141
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Incorporate Your Startup at the Right Time

mashable.com

How iPad Magazine Sales Stack Up [REP. SCVNGR Makes Major Enhancements to iP. Step-by-step guides to using popular websites, reviews of mobile applications, breaking news about whats happening on the web, the best viral videos, tips for marketing your businesses online and much much more! Its Not Just Facebook: MySpace Trans.

LLC 75
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Venture Capitalists, Super Angels and the State of Startup Funding

mashable.com

How iPad Magazine Sales Stack Up [REP. SCVNGR Makes Major Enhancements to iP. Step-by-step guides to using popular websites, reviews of mobile applications, breaking news about whats happening on the web, the best viral videos, tips for marketing your businesses online and much much more! Its Not Just Facebook: MySpace Trans.

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The Advanced Guide to Transactional Emails That Convert

ConversionXL

For example, a summer sale or a holiday coupon. Primarily, they’re designed to encourage sales from potential or previous customers. While transactional emails can be designed to encourage sales, they can also be designed to encourage engagement. Use a dedicated IP for transactional emails. Consistency matters.

Email 48
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Incorporate Your Startup at the Right Time

mashable.com

How iPad Magazine Sales Stack Up [REP. SCVNGR Makes Major Enhancements to iP. Step-by-step guides to using popular websites, reviews of mobile applications, breaking news about whats happening on the web, the best viral videos, tips for marketing your businesses online and much much more! Its Not Just Facebook: MySpace Trans.

LLC 75
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Venture Capitalists, Super Angels and the State of Startup Funding

mashable.com

How iPad Magazine Sales Stack Up [REP. SCVNGR Makes Major Enhancements to iP. Step-by-step guides to using popular websites, reviews of mobile applications, breaking news about whats happening on the web, the best viral videos, tips for marketing your businesses online and much much more! Its Not Just Facebook: MySpace Trans.