article thumbnail

Confronting A Radically New B2B Marketplace: The Storytelling Secret That Will Rock Your Result

YoungUpstarts

A recent survey by CEB reported that 57 percent of the typical business-to-business sales cycle is complete before the buyer’s first contact with vendors. Three years later their IPO valued the company at more than $2 billion. Due to the free-flow of information, buyers have become fiercely independent.

B2B 170
article thumbnail

Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NextView Ventures: Thinking back to before anyone knew HubSpot or the company was headed towards an IPO, where did you even start to market the company? Some startups have really long sales cycles.

Marketing 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Spolsky on Software on Both Sides of The Table

Both Sides of the Table

It helps with sales cycles because customers know that they can switch away if they so choose. Juno IPO’d while Joel was there, and it was the first “broken&# IPO of the dot-com era. Lesson: You dn’t want your customers to feel locked into using your software.

article thumbnail

A dumb American’s perspective on investing in Southeast Asia

Hippoland

Here’s my take on B2B – if you look at the US ecosystem, most of the high flying B2B companies got to their level of growth because of fast sales cycles. These fast sales cycles tend to come from selling to other startups. And that sales cycle can be long. Or will these companies go IPO?

Asia 48
article thumbnail

A dumb American’s perspective on investing in Southeast Asia

Hippoland

Here’s my take on B2B – if you look at the US ecosystem, most of the high flying B2B companies got to their level of growth because of fast sales cycles. These fast sales cycles tend to come from selling to other startups. And that sales cycle can be long. Or will these companies go IPO?

Asia 48
article thumbnail

Lessons Learned: Validated learning about customers

Startup Lessons Learned

Then we could focus on standardizing a product that could have an automated sales cycle online. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. April 15, 2009 9:20 PM Shaun said.

Customer 167
article thumbnail

10 Tips for Enterprise Software Startups

ReadWriteStart

The big enterprise software companies almost all bootstrapped their way to profitability before they got their first external investors (typically via an IPO). SaaS reduces your sales cost but also means that VC is needed. Sellers get a lower cost of sale/shorter sales cycle and better revenue visibility.

Software 127