Confronting A Radically New B2B Marketplace: The Storytelling Secret That Will Rock Your Result
YoungUpstarts
JANUARY 3, 2019
A recent survey by CEB reported that 57 percent of the typical business-to-business sales cycle is complete before the buyer’s first contact with vendors. Three years later their IPO valued the company at more than $2 billion. Due to the free-flow of information, buyers have become fiercely independent.
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