Duct Tape Marketing

MARCH 14, 2013

Instead, smart investors spread their investments around to a diverse portfolio of stocks, bonds, mutual funds, cash and other assets. In the same way, a smart lead generation strategy requires a balanced approach. Sales leads often perform differently and cost more (or less) depending on how you acquire them.

Lead Generation 64

Lead Generation B2B Portfolio Sales Cycle 64

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site?

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. Let use the question in general way. strategies). Rock it.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. They do everything. Well, that is quite easy.

Analytics 139

Analytics Aggregator Channel B2B 139

Duct Tape Marketing

AUGUST 29, 2013

2) Demand generation. Generate Leads. Nurture Leads. Increase Sales / Revenue by entering the consumer’s decision process. They use content marketing throughout the process, starting with lead generation, moving to lead nurturing, and then creating content touch points to generate demand.

Demand 63

Demand Tampa Marketing B2B 63

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " This quarter the goal of our PPC campaign is to get that to $2. " Let's say you have a stock portfolio with someone like E-Trade. If you are a pro, measure Revenue. " Right-time.

Metrics 166

Metrics Marketing Search SEO 166