Lead Generation RSS Sales Cycle Security 
Cracking the Code
NOVEMBER 10, 2009
Infrastructure-as-a-Service (IaaS) is the foundational layer of cloud computing, and includes raw storage, compute, backup, disaster recovery, databases, and security. Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. Add RSS feed. at 7:42 PM.
Cracking the Code
OCTOBER 10, 2008
In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.
www.rocketwatcher.com
NOVEMBER 8, 2010
. # of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.
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