ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. Landing page optimization is the process of continuously testing, amending, and retesting the effectiveness of your web pages to improve conversion rates. . Your landing page is the make or break of these efforts. Image source.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

NOVEMBER 10, 2021

What both do differently from typical content marketing pieces is speed up lead generation by directing prospects to a landing page to capture details. Here’s Proquo’s lead generation landing page: By doing this, they’re able to progress prospects through the funnel more quickly, reducing cost per acquisition.

Advertising 131

Advertising Cost Customer PR 131

ConversionXL

OCTOBER 9, 2019

Cisco predicts that, globally, video traffic will be more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). Content marketing in general—and video marketing in particular—needs strategic planning to work. For B2B marketing , the primary goal of content, video included, is often lead generation.

Lead Generation 110

Lead Generation B2B Video Marketing 110

The Startup Magazine

SEPTEMBER 20, 2023

(Image Source: Orbit Media ) Long-form content can be used to build authority, credibility and thought leadership on a topic which is excellent for search engine optimisation (SEO). Meanwhile, short-form content ranks number one for lead generation and engagement. Great for SEO.

Leadership 147

Leadership Artificial Inteligence Social Media SEO 147

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). This is a good practice not only for SEO but also user experience. That’s an important distinction. Page headers.

B2B 73

B2B Design Matching Search 73

ConversionXL

NOVEMBER 3, 2016

For further reading on B2B goals and measurement, check out this article on better measuring lead generation. Depending on your personas and sales process, your content could be a few different things: Long form content has plenty of benefits, like thought leadership, SEO traffic, and authority building pieces. Image Source.

B2B 48

B2B Conversion B2C Sales Cycle 48

Duct Tape Marketing

MARCH 17, 2023

And I was able to show him spikes in web traffic, spikes in conversions, , you know, every single time that thing went out. And what the researchers, what the studies show is that optimally you have a roughly 50 50 balance and spend between brand and lead generation. Let's just kill that. He was like, okay, I get it.

B2B 97

B2B Marketing B2C ChatGPT 97

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Support undo and redo.”.

B2B 48

B2B Web Design B2C 48

YoungUpstarts

DECEMBER 3, 2019

Kartra was mostly built to integrate with webinar software. One feature that you’ll especially love about Leadpages is its unlimited plans that allow you to collect as many leads as possible without charges. Instapage gives you access to elements like headers, footers, Meta tags, as well as descriptions and a wide range of SEO data.

Software 147

Software Sales Startup SMS 147

Duct Tape Marketing

AUGUST 6, 2014

Although average close ratios vary by industry and market, if you are in a competitive environment and closing more than 15 – 25% of your QUALIFIED leads you are on the right track! All of these clients were closing their fair share of the leads they were generating. Lead Generation is a Marketing Function.

Sales 76

Sales Lead Generation Marketing Social Media 76

Duct Tape Marketing

SEPTEMBER 22, 2014

Think of Rainmaker as a completely re-engineered WordPress core that also includes the entire Studio Press theme library built on the Genesis framework, SEO tools, landing page creation tools, forum, a podcast module, A/B split testing, and a membership module all locked down with bullet proof WordPress hosting. If not you’re missing.

SEO 77

SEO Affiliate Web Hosting 77

Duct Tape Marketing

JULY 20, 2017

A Landing page needs to encourage a visitor to undergo an action; this is to inspire the visitor to continue to the website or to capture lead information. Lead generation. Registering for a webinar, product launch updates, consultation, competition entry etc. There are two types of landing pages: Click through.

Sales 65

Sales PPC Lead Generation Mobile 65

Duct Tape Marketing

JUNE 21, 2017

Below the complete system for turning content into leads. Build a lead generating content upgrade for each piece. That’s it – execute on this over the next six months, and you’ll start generating leads. Build a lead generating content upgrade for each piece.

Social Media 71

Social Media Lead Generation SEO Advertising 71

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Lead Generation.

Sales 60

Sales Marketing Sales Cycle B2C 60