Occam's Razor

JULY 1, 2013

But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). I understand.

Search 135

Search Analytics PPC Green 135

Occam's Razor

DECEMBER 21, 2009

Why keep reporting the top ten keywords on you Executive Management Global KPI Dashboard? A sign of non-laziness is that you bother to atleast create custom reports. people on non-branded terms. The data does not come from them (obviously), it is from Compete. The first week's over, now want?

Analytics 94

Analytics Metrics Cloud Web 94

crowdSPRING Blog

JULY 24, 2018

Fortunately, there are terrific services and apps that can help non-marketers to market their business until they can hire experienced marketers. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. Buffer is optimized for scheduling and managing posts.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Fortunately, there are terrific services and apps that can help non-marketers to market their business until they can hire experienced marketers. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. Buffer is optimized for scheduling and managing posts.

Social Media 48

Social Media Marketing Analytics Audience 48

Occam's Razor

OCTOBER 31, 2011

For bonus points you can analyze Mobile Search traffic performance with Mobile Non-Search traffic performance. The conversion rate between our two main PPC keywords is 1.33% and 1.94%. Twitter sends 5,546 Visits and has (on a non-ecommerce website) a Goal Conversion Rate of 5.27%. Very easy to create. And faster?

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

SEPTEMBER 29, 2009

You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. I am using Compete for the above report. Expedia is green, Orbitz is blue, Priceline is orange ( query on compete ). Now if I were the Brand Manager for the Jessica White line then I would rejoice!

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

FEBRUARY 20, 2012

Advertising on the site is a Micro Conversion (the SavvyMoney ad above with the link Manage Your Debt). Competition (who comes up first consistently, ppc and organic). And in five seconds I'll end up with a graph that looks like this: The above data is from Compete. I make a note of: 1. Good context.

Web 138

Web Analytics Technical Review Affiliate 138

maplebutter.com

JANUARY 8, 2013

Non of this academic stuff. We’re considering doing SEO and PPC as well as cold calling to generate leads. Just ensure you understand your numbers and manage them well. $50 Entrepreneurs always struggle with competing priorities and manage expenses very closely. What you measure, you manage).

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

OCTOBER 19, 2010

But overinvest in people and everything that is required to make those people successful: invest in process, invest in their training, invest in large monitors for them, invest in backing them up against senior management, invest in involving them in key business strategy meetings, invest in… you catch my drift).

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

JULY 11, 2016

Iridion – Optimization Workflow Management for free. Use free test software to minimize the cost of A/B testing ( A/B Testing with Google Tag Manager ). Logos from prominent companies mattered more than those from non-prominent companies. All PPC channels will work for you if you stop using brute force.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

APRIL 12, 2017

89% competed solely on customer experience in 2016. E.g. Message match / headline match from PPC ad to landing page. Combine the brand marketing manager and the data analyst. David Nye: How to Manage a Large-Scale Testing Program. 53% of designers get feedback from non-designers. Image Credit. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

MARCH 19, 2014

Negative keywords are easy to overlook, but can be critical to finding your target market with PPC. Erin over at PPC Hero wrote a really great piece demonstrating how negative keyword match types work , including a really helpful chart. You spend time carefully crafting your keyword list. Your bids and your budgets are spot on.

Customer 113

Customer PPC Matching Campaign 113

Occam's Razor

FEBRUARY 9, 2015

Here is the data for this blog from another tool I really like and use a lot, Compete … It is pretty close to reality, though everything from Dec '13 through mid-year is imprecise. In this post I've used Compete, Hitwise, SimilarWeb for site-centric analysis. It does not show data for non-US visitors to your site.

Metrics 60

Metrics Analytics Non-Compete Search 60