Marketing Media Metrics Social Media 
ConversionXL
SEPTEMBER 9, 2021
Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. What does a good social media strategy look like? Recent years have changed social media for better and worse.
Startup Professionals Musings
SEPTEMBER 28, 2012
When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.
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Brandanew
JUNE 27, 2016
The client had just finished their “father’s day campaign” and the social media impact on sales seemed a little disappointing. The gut decision to “do something on social” seemed right, but the results seemed questionable. The Statistics and Reported Social Media Impact.
Startup Professionals Musings
JANUARY 9, 2022
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.
Startup Professionals Musings
DECEMBER 12, 2021
If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Project the future.
Startup Professionals Musings
JANUARY 15, 2022
If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.
ConversionXL
JUNE 16, 2022
Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.
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