ConversionXL

JULY 21, 2022

By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory. In this article, you’ll learn how other growing companies use the north star metric to achieve customer success. Customer-centricity. Accountability.

Metrics 120

Metrics Acquisition Revenue .Net 120

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Todd and Laure Fisher. In this episode of the Duct Tape Marketing Podcast , I interview Todd and Laure Fisher. 4:02] What is call tracking and how do marketers use it today? [7:08]

Metrics 83

Metrics Marketing Software Review Cofounder 83

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign CTO Marketing Social Media 149

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 72

Metrics Analytics Forecast Software Review 72

Up and Running

DECEMBER 6, 2021

If you’re one of the 47% of small business owners who run marketing completely on their own, it’s likely this function is one of the many hats you wear. And chances are unless you’re running a marketing business yourself, you don’t have a professional marketing background. Common small business marketing mistakes to avoid.

Small Business 153

Small Business Marketing Software Review Technical Review 153

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. The Client could still do massive media buys (TV! A push on Facebook was a part of that effort.

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Inbound marketing requires that you be where your customers are, or they won’t find you or care.

Marketing 235

Marketing Social Media Technical Review Mobile 235

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. In this article, you will learn how growth marketing compares to traditional marketing and its key components. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. and tell you what are the best key performance indicators (metrics) for them.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Startup Professionals Musings

MARCH 31, 2023

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Demand 256

Demand Metrics NPV Net Present Value 256

The Startup Magazine

JULY 21, 2021

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” According to a recent McKinsey survey, 83% of CEOs said they depend on digital marketing to be the major driver of growth. How do marketers promote a company’s content?

Technical Review 148

Technical Review PPC SEM Marketing 148

Up and Running

OCTOBER 31, 2018

Thankfully, there are a number of great tools for tracking your web metrics (both free and paid) that can help you get a better understanding of what your users are doing on your site and even how your competitors are faring in their own online efforts. Ahrefs’ Site Explorer reveals insightful SEO metrics and data about any website or URL.

Metrics 89

Metrics Web Analytics Advertising 89

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Duct Tape Marketing

MARCH 15, 2023

Cracking the Code of Data-Driven Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Christina Inge In this episode of the Duct Tape Marketing Podcast , I interview Christina Inge. 00:52): Hello and welcome to another episode of the Duck Tape Marketing podcast. Like this show?

Software Review 81

Software Review Marketing Metrics Analytics 81

Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Get the message from your customer.

Social Media 319

Social Media Media Metrics Advertising 319

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 338

Social Media Framework Media Conversion Ratio 338

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Media-Mix Modeling/Experimentation. Mobile content consumption, behavior along key metrics (time, bounces etc.) Amazing, right?

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

AUGUST 18, 2021

When your employees share your company content and updates on their own social media accounts, it in turn augments your brand. You don’t want your employee’s social media posts to come across as pushy or salesy. Instead, they should read naturally and not like a press release inside of a social media post.

Social Media 117

Social Media Employee Media Programming 117

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. To not have it as an active part of your marketing portfolio is sub-optimal. The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. Optimal Acquisition Email Metrics.

Metrics 137

Metrics Campaign Email Marketing 137

ReadWriteStart

OCTOBER 6, 2020

Here are five essential inbound marketing tools for startups and entrepreneurs. In the guide (below), we’ve compiled five key marketing tools you can’t miss adding to your social media and video marketing strategy. Adding videos to your marketing toolkit is a very versatile solution. Email address. Phone number.

Marketing 156

Marketing Entrepreneur Social Media Startup 156

The Startup Magazine

AUGUST 21, 2021

You also need to invest in restaurant marketing of your business to ensure you keep diners coming in. Keeping an eye on the marketing trends having an impact will help you find new ideas to test and measure in your hospitality venture. Mobile Marketing. In turn, your restaurant marketing gets better results.

Marketing 158

Marketing Technical Review Social Media Audience 158

Up and Running

AUGUST 26, 2020

With many brands unsure of where to turn amid the crisis, we are reminded of how important it is to have flexibility within our marketing strategies. It’s in times like these when you need to adjust your marketing strategies. How to adapt your marketing strategy. Revamp your email marketing strategy.

Marketing 171

Marketing Audience eCommerce Social Media 171

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. But don’t stop there.

Social Media 289

Social Media Small Business Media Technical Review 289

Up and Running

MAY 17, 2016

Taking steering one step further, let’s suggest that good planning, with milestones and metrics, is something like steering with the aid of a GPS. Metrics are like dials on the dashboard, indicators of how you’re doing, tracking your progress toward goals. Metrics give you tracking and accountability.

Metrics 80

Metrics Social Media Business Plan Advertising 80

Startup Professionals Musings

SEPTEMBER 16, 2023

Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Establishing your brand with interactive social media. The cost of social media done well is low. Incorporating a business entity early through online services.

Intellectual Property 261

Intellectual Property Entrepreneur Angel Groups Social Media 261

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. When they’re in the market, they’ll remember you. HubSpot built brand equity through community-building, blog posts, social media marketing , and its HubSpot Academy. Take Shopify. Image source.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

Women Entrepreneurs Can

JULY 14, 2021

According to Statista, the number of social media users is projected to reach 3.78 To put it into perspective, that’s more than half the population of the earth on social media networks discussing their interests, hobbies, lives, and what makes them tick. This is why social media marketing has to be a part of your marketing arsenal.

Social Media 52

Social Media Small Business Media Marketing 52

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 319

Marketing Framework Social Media Metrics 319

Brandanew

JUNE 27, 2016

The client had just finished their “father’s day campaign” and the social media impact on sales seemed a little disappointing. Plenty of big and small businesses are over investing in social media without a large return. Get tips for a simple and effective Social Media Plan with great content HERE.

Social Media 150

Social Media Media Campaign Lean 150

VC Cafe

OCTOBER 23, 2022

” No one questions the importance of revenue, but asking the question enabled us to start thinking on what would be the right metric. Did you know that companies like Airbnb, Spotify and Netflix purposely avoid setting revenue as their North Star Metric? Why is revenue not a good ‘North Star’ Metric?

Metrics 180

Metrics Revenue B2C Portfolio 180

Occam's Razor

JUNE 10, 2013

I wish we did not have this desire to pulpify a bunch of metrics to produce something recognizable. Here's a summary of our journey in this delightful post… ~ What are Compound Metrics? ~ The Challenge with Compound Metrics: Social Media Edition. Let's go… What are Compound Metrics?

Metrics 140

Metrics Analytics Search Social Media 140

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

Occam's Razor

NOVEMBER 24, 2009

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. Quantitative Metrics / Analyses.

Social Media 124

Social Media Analytics Metrics Media 124

Startup Professionals Musings

JANUARY 15, 2022

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 315

Social Media Media Startup Analytics 315