Marketing Portfolio Revenue Sales Cycle 
Where to Play
AUGUST 18, 2020
The post Finding new Market Opportunities in Food Business: A Case Study of GOPA Pakistan appeared first on Where to Play. Here is the case of a local catering business from Pakistan, applying the Market Opportunity Navigator to find new market opportunities in light of a changing environment. Step 1: Market Opportunity Set.
Version One Ventures
FEBRUARY 15, 2017
Our portfolio company Top Hat just closed a $22.5M (USD) Series C round. And selling to institutions requires a long sales cycle. So Top Hat decided to flip their sales strategy and market/sell directly to university students and teachers. They focused on revenue early on.
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Cracking the Code
OCTOBER 1, 2020
With COVID, we’re getting into a world with tighter budgets and likely longer sales cycles. How can a product-led sales motion help in the current environment, and how important is a freemium model to drive product-led growth? It took us longer to get into revenue, but the freemium was a real accelerator for us.
Where to Play
FEBRUARY 5, 2019
That is exactly where the Market Opportunity Navigator comes in handy. Step 1: Generating a Market Opportunity Set. Worksheet 1 – Generating the Market Opportunity Set. Their Market Opportunity Set included five options. Worksheet 2 – Evaluating market opportunity attractiveness.
Austin Startup
NOVEMBER 12, 2017
Is third-year revenue of $10M good or bad? Those are investments they can easily add to their portfolios. Those investors will have terms sheets at the ready, and most of them will have some pesky MBA’s who will grind through all your assumptions, models, and market data. A price of $2 per share means nothing in itself.
Cracking the Code
OCTOBER 9, 2009
Impact of the recession on SaaS Sales&Marketing productivity. This strong recovery has highlighted the resiliency of the recurring revenue model in a downturn as well as the stength of the shift to soaftware-as-a-service and cloud computing. equivalent to a one year payback on your sales&marketing investment.
David Teten
APRIL 6, 2015
It also shows market white space for the smart entrepreneur. There are multiple reasons for that, but a major one is that both VC and research funding is concentrated in areas where there appears to be short-term revenues, as opposed to areas that will save more lives and quite likely generate both long-term revenues and savings for society.
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