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7 Key Startup Activities Where Follow-Up Is Critical

Startup Professionals Musings

Product development. For a great idea person, the product details keep changing for the better, but nothing ever gets finished. Effective marketing. Guerrilla marketing preaches the importance of prospect follow-up if you even hope to succeed in business. They expect prompt formal follow-up to questions.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Marketing 110
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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Steve,&# he said, “you’re missing the most interesting part of vertical markets. Markets with Customer/Market Risk are those where the unknown is whether customers will adopt the product.

Vertical 148
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Top Entrepreneurs Have Follow-up, Not Ideas Alone

Startup Professionals Musings

Product development. For a great idea person, the product details keep changing for the better, but nothing ever gets finished. Effective marketing. Guerrilla marketing preaches the importance of prospect follow-up if you even hope to succeed in business. They expect prompt formal follow-up to questions.

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How R&D Investment Grows Your Business

ReadWriteStart

Research and development also create a safer user experience, which is crucial, for instance, in the automotive industry. For example, if the goal of R&D is to improve the existing product or develop a new one, it makes sense to gather and analyze a massive array of marketing data. Stay trends-aware.

Offshore 140
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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Brilliant ad agencies and clever marketing communications experts. Talented product developers. Customer content and engagement built rapid growth in the success of Intel ’s social media and Web-based marketing efforts, increasing “customer contacts” by a factor of tenfold and overall page views by 100x. That’s right.

Customer 154
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The Common Growing Pains Of Business (And How To Deal With Them)

YoungUpstarts

Funding – Knowing the right people (and how to pitch them) so your business gains additional capital for the things that matter like product development, hiring, service, and expansion. Keep at it and you’ll see you small business transform into a dominant player in the market.