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Innovation, Change and the Rest of Your Life

Steve Blank

I’ve seen the Valley grow from Sunnyvale to Santa Clara to today where it stretches from San Jose to South of Market in San Francisco. But in the 20 th century, dominated by hardware, software, and life sciences, technology swings inside an existing market happened slowly — taking years, not months.

Restful 230
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Ways To Make Your Startup Stand Out From The Rest

YoungUpstarts

Here’s how you can make your startup stand out from the rest of the crowd. As your business grows, marketing is going to become increasingly important A good marketing campaign needs a central theme, idea, or message to be truly effective at tempting people to shop with your business. Use Creative marketing.

Restful 100
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10 Attributes Of The Perfect Partner For Your Startup

Startup Professionals Musings

If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done. Look at the big picture first of development, finance, and marketing/sales. This is probably the best place to apply your “gut” feeling.

Partner 385
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Generative AI – The End of Empty Textboxes

TechEmpower

Thanks to his custom blurb, instead of closing his browser and feeling inadequate for the rest of the day, Mark completes his bio and becomes a happy customer. To get to what’s right for you, you need a tech partner with a deep understanding of your business needs, software development experience, data engineering skills and AI expertise.

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The mid-market briar patch

A Smart Bear: Startups and Marketing for Geeks

During the summer, one of the Capital Factory companies developed a plan to sell into the “mid-sized” corporate market. Even setting aside the internal machinery, “mid-sized companies” isn’t really a market segment anyway. Keep it coming: What’s your experience selling to a middle market?

Marketing 235
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Establish a Digital Ecosystem and Enjoy Competitive Edge on the Market

ReadWriteStart

The more innovations each company implements, the better service we all will get, and the more productive we will be competing in each market. Both built amazing products, software, and hardware. Both of them have created amazing ecosystems that the rest of the world uses. But their website is quite old. What do they do?

Marketing 154
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What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. When they’re in the market, they’ll remember you.

Equity 94