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3 Tips To Help Small Businesses Get More Customers In A Post-Google Search World

YoungUpstarts

Because of the explosion of social media and mobile as the primary, go-to consumer device for local information, Google is increasingly losing search share to local directories, social media sites and maps apps. Additionally, it is critical to make sure to syndicate out descriptions rich with keywords. Want to know where you stand now?

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

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Startup IPO Market: A Fickle Mistress ? AGILEVC

Agile VC

Startup IPO Market: A Fickle Mistress. The IPO market, she is a fickle mistress. In the first half of 2011, the IPO markets were looking strong for VC-backed companies. But if you read the whole article you glean more insight… the entire public equity markets have sunk in the last 3-4 months. September 15, 2011.

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The Content Marketing Dilemma Faced by New Tech Startups

ReadWriteStart

For more than a decade now, content marketing has been the prized strategy of startups all over the world. But these days, tech startups trying to take advantage of the content marketing hype are finding it difficult to get involved. There’s a dilemma faced by entrepreneurs and marketers alike: content marketing saturation.

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How marketers can build thought leadership

The Next Web

Brian Honigman is a marketing consultant, a freelance writer and a social media enthusiast. Marketing is a highly competitive, continually changing field. In order to stand out as a marketer today, you can’t simply follow the requirements of your role at an agency or a brand. This post originally appeared on Adknowledge.

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC).

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