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Leveraging a Fractional Marketing Officer for Growth

Duct Tape Marketing

A full-time CMO can command an annual salary north of $170k with top earners making as much as $300k. This is particularly beneficial when compared against employing someone full-time who may not always have enough strategic work within smaller organizations leading possibly towards inefficiency due to downtime.

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20 Entrepreneurs Share Their Takeaways from 2020

Hearpreneur

Thanks to Jimmy Chebat, ZiZo Technologies, Inc. ! #9- It will not only help the company sustain, but will also ensure that you don’t lose on good employees just because you can’t pay their salaries. It’s been an interesting and difficult year for businesses due to restrictions and lockdowns.

Offshore 134
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12 Google Analytics Custom Reports to Help You Grow Faster

ConversionXL

For example, Alex is responsible for paid channel and Shanelle is responsible for social media, but they rarely speak or share insights. That can inform your content, SEO and PPC strategies. Social Media Custom Reports. Social Media Performance Analysis Report. PPC Custom Reports. PPC Campaign Goal Performance.

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Web Analytics 2.0 Book: In Stores Now!!

Occam's Razor

It is not a technical book, though it will make you technically dangerous. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. There is no technical mumbo-jumbo here, just the real deal and how to get testing right. Review the book.

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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

Social Media. What is Social Media Marketing. Social Media Columns. How To: Social Media Marketing. Social Media Marketing Library. Our Social Media Marketing Events. How To: Social Media Marketing. Enterprise Social Media Management Software. More technical. How To: Paid Search.

SEO 54
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Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

Occam's Razor

Why is it that most analytics departments are constantly under-funded and under-staffed compared to the budget-hogs in Marketing or the herds of tech workhorses in IT? Attributing success where it’s due so that you can fuel the true driver of growth. and specialized PPC tools and email or other software. Media Optimizations 2.

Analytics 142
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10 Rules for Winning (and Making More Money) in 2014

ConversionXL

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Still not convinced?

PPC 123