Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. What consideration state might someone be in?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). You can even get great first-step guidance about how to rebalance your portfolio from that last column. Or we could not.)

Channel 161

Channel Analytics Campaign Conversion 161

Hearpreneur

JULY 20, 2018

3- A name with competitive advantage in search. We knew we’d be relying heavily on organic search when we launched ReputationManagement. Therefore, we chose a brand name that would give us a competitive advantage in search, but also one that made sense for our business. Thanks to Dave Rohrer, NorthSide Metrics ! #7-

Naming 76

Naming OTC Entrepreneur PPC 76

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. What would be the future of Adwords marketers with not provided searched query ?

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JULY 1, 2008

If you are willing to create a small portfolio of initiatives then you can get a pretty decent understanding of the hidden impact (offline) of your web presence. Bonus Tip : Oh and if you want to get a smidgen more value, configure the store locater search parameter in your internal site search and bam bam (!!)

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. And just look at all that Search traffic from Bing!

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

AUGUST 14, 2019

In the panel displayed, select or search for the first data source you want to compare. Select dimensions and metrics you want to compare. As their PPC agency, we had to justify this dip. We discovered that news and press activity had a huge impact on people searching for Wimbledon. Click “Add a data view.”

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. " Kisses. Angels singing!

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. 1 Search Results Ranking = SEO Success. It is a really good metric. Silly not in their eyes, silly in my eyes.

Metrics 166

Metrics Marketing Search SEO 166