ConversionXL

NOVEMBER 23, 2022

This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Gaetano DiNardi: “Outdated B2B vs. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program. What are the priority customer problems and opportunities?

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

OCTOBER 13, 2015

Iterative testing is a core component of an optimization program, and therefore, someone who joins this year will not have the same experience as someone who joins next year. Customers that converted in the last year that had a sales cycle of less than x weeks. Will this cohort help me improve that metric?”.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. Each salesperson elevated their top 10 accounts to receive highly customized one-to-one account-based marketing programs. 8 questions to ask before developing your ABM program.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86