Metrics PR Salary Viral 
Occam's Razor
SEPTEMBER 24, 2012
FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. Metrics are a problem.
www.forentrepreneurs.com
FEBRUARY 2, 2010
Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.
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ConversionXL
JANUARY 8, 2018
They apply content/link/keyword research, technical audits, content creation and the ability to do massive PR/Awareness/Brand campaigns to help boost this. The more advanced you get the more SEO is already integrated into the product so the more time you’ll likely have to invest in figuring out what can really help move your metrics.
Cracking the Code
JANUARY 22, 2009
For SaaS companies, we found that MRR is the best metric on which to base sales commissions. However, it does not mention whether there is a base salary associated with the plan and if so what it is. Id appreciate any comments on how this would change as a base salary is added to the mix. Is there a base salary?
Cracking the Code
NOVEMBER 13, 2008
It is time to fix your key SaaS metrics: P&L: MRR = MRE: you control your destiny when your monthly revenue equals your monthly expenses Sales & Marketing: Your cost of capital doubled, so if a CAC ratio > 0.5 Impact of the recession on SaaS Sales&Marketing pr. SaaS business metrics: why are they different?
Cracking the Code
OCTOBER 10, 2008
Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.
Occam's Razor
APRIL 29, 2013
Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.
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