Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. One of their three key areas of innovation and focus is Mobile. Don't jump. Stick with me, and these three, for now.).

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

APRIL 4, 2017

Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). How to Master PPC Targeting and Choose the Right Ad Platform. Content sites are also naturally great sites for SEO (we get a large part of our traffic from organic searches). billion searches per day and 1.2

Channel 118

Channel Marketing Viral SEO 118

The Startup Magazine

FEBRUARY 9, 2022

It publishes providing helpful information that guides them on the various types of marketing fields, navigating university courses, internships, and even exchange programs. This digital publication is the best place to look for information if your digital strategy involves search engine optimization ( SEO ). 2: markonmag.

Marketing 185

Marketing Social Media Campaign Advertising 185

Occam's Razor

JULY 1, 2013

An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). And it is not up that much because our Search program is simply not ambitious enough? SiteCatalyst. Let me explain.

Search 135

Search Analytics PPC Green 135

searchengineland.com

MAY 30, 2012

All Things SEO. Enterprise SEO. Mobile Search. Overview: What Is SEO? Video: What is SEO? SELs Guide To SEO. Periodic Table Of SEO. SEO Columns. How To: SEO. Google SEO. SEO Library. Our SEO Events. How To: SEO. Search Month Newsletter. News & Features.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Search 154

Search SEO Analytics Engineer 154

YoungUpstarts

JUNE 11, 2018

There are so many great marketing strategies out there, like SEO, Local SEO, PPC ads, and more. Basically, an app (or other software) uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when your mobile device enters or exits a virtual perimeter set up around a geographical location.

Small Business 189

Small Business Marketing Massachusetts SEO 189

ConversionXL

NOVEMBER 17, 2022

For SEO analysis: Ahrefs 8. It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. Mobile carrier Sprint (now part of T-Mobile ) is a great case study for the effectiveness of this kind of analytics.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! Next go to the report with new things that will help you drive smarter merchandizing on your mobile and desktop websites. You spend money on SEO and PPC. Your SEO team can do the begging, if required. :). SEO & PPC, Because You Should! Affiliates!

Analytics 60

Analytics Metrics eCommerce PPC 60

crowdSPRING Blog

MAY 1, 2013

Online marketing relies on strategies that leverage the Internet and mobile devices. There are two distinct forms of search engine marketing: organic (search engine optimization or SEO) and paid (pay-per-click or PPC). To learn more about SEO and PPC marketing, read 10 Practical Small Business SEO and SEM Marketing Tips.

Small Business 107

Small Business Marketing Affiliate PPC 107

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Chris Goward: The Better Way to Optimize: How to Get Business-Impacting Insights from Your Growth Program. David Nye: How to Manage a Large-Scale Testing Program. Needed investment in a “Test and Learn” program. Measure the health of your program.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

JULY 11, 2016

Three tactics to maximize revenue from a CRO program: Free test software. Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Johnathan Dane – The PPC Thermometer – Why You Should Care About Ice Cubes & Lava. All PPC channels will work for you if you stop using brute force.

PPC 48

PPC Analytics Video Non-Compete 48

Occam's Razor

APRIL 21, 2014

But, here's an extremely detailed posts that looks at five different data sources to help you make the best of keyword data that is available in other places to optimize your SEO (or even PPC) strategies: Search: Not Provided: What Remains, Keyword Data Options, the Future. You are welcome to consider my book Web Analytics 2.0

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

APRIL 23, 2012

You've worked on a robust search engine optimization and pay per click programs to steadily grow your search traffic. Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. I was advising a stealth mobile application company (hello future one billion Facebook dollars!)

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

DECEMBER 2, 2015

But if you have enough traffic, you should use both types of tests to maximize the output of your optimization program. You want to speed up your testing program and run more tests. Even though B might lose to A in the overall results, B might beat A in certain segments (organic, Facebook, mobile, etc). PPC/SEM campaign.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Occam's Razor

DECEMBER 6, 2010

I like reporting by Page Title (hopefully you are good at SEO and have taken care of this). Click on Mobile Traffic (or whatever) and. Mobile page efficiency analysis! Paid media (PPC, Display etc), Earned media(Social Media), and Free media (SEO, Referring Sites etc). to this report.

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Every search engine's SEO algorithm is unique. I use the data above to customize my SEO strategy for each search engine. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics! But for your PPC campaigns? But only 1.9%

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Build A Great Web Experimentation & Testing Program. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Let's go and and have some fun!

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

OCTOBER 31, 2011

But Mobile is a platform. The analyst recommended a higher investment in Mobile based on this graph!]. It is likely that the Social Media conversions are already included in Referrals and, of course, in Mobile. So if you want to analyze Mobile performance then you want to compare Mobile and Desktop segments.

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

OCTOBER 19, 2010

Percent Mobile. Most web analytics tools (including all the ones mentioned above) provide not great data about consumption of your website on mobile devices. So if you want really good mobile behavior data (in a separate but useful silo) then go get Percent Mobile. Google Webmaster Tools / Bing Webmaster Tools.

Analytics 135

Analytics Web Non-Compete Campaign 135

marketingland.com

OCTOBER 8, 2012

YouTube Launches More Original Programming Channels In Europe And Beyond Your Private Facebook Messages Arent So Private: Shared Links Count Towards Like Data Twitter Quietly Launches A User Directory Mobile Browser Speed Battle: iOS Devices Faster On 3G, Android Faster On LTE Report: Mobile Now Over 16 Percent Of Total Web Traffic.

Metrics 47

Metrics Analytics Search Affiliate 47

maplebutter.com

JANUARY 8, 2013

I’m learning how to program. Has anyone found a referral program system that works great to generate new customers? Use [link] – requires knowledge of SEO and keywords. We’re a mobile development firm looking to increase new client sales. Product, product, product! I’m a college student.

Technical Review 44

Technical Review Startup Cofounder Software Review 44