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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. .” While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication.

PR 103
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

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Twitter Link Roundup #53 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

A brief history: 35 years of open source software – [link]. New OK Go Video – White Knuckles (Have these guys mastered full-proof viral videos?) – [link]. Apple has modest share of mobil market but lion’s share of profits – [link]. Guess What? Programmers can #JFDI it too! – [link].

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Twitter Link Roundup #51 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

There, I Said It: Screw Viral Videos – [link]. The Case For Open-Source Design: Can Design By Committee Work? Marketing Is About Values – [link]. Learning About Marketing Through Physics – [link]. Apple’s Pricing Decoys – [link]. How do colors affect purchases? nice infographic) – [link].

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Why Launching a Startup Is More Expensive Than You Think

mashable.com

After all, high-quality open source software is free, the cloud makes computer power far less expensive, and anyone with an Internet connection can learn Ruby and CSS. And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. Sign in with Facebook or Twitter to get started!

Startup 79
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LinkedIn Explores What It Takes To Be an Entrepreneur [INFOGRAPHIC]

mashable.com

Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started! With more than 50 million monthly pageviews and 4 million followers across social media, Mashable has one of the most engaged online news communities.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.