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How Pertino is reinventing the future of business networking

Lightspeed Venture Partners

Almost a year ago, my partner Barry Eggers and I met with Craig Elliott and Scott Hankins to talk about their vision for a new company, Pertino. A key to building a company that sells to the small business user or individual is usability.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Here’s an example: When T-Mobile rolled out its unlimited data plan, contextual intelligence platform GumGum wanted them to see how useful its computer vision technology could be and highlight how the two companies could collaborate. There are other factors involved in making your decision, such as: The complexity of the buying cycle.

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30 Entrepreneurs Reveal the Pivots They See Businesses Making in 2022

Hearpreneur

Much of our lives and many of our enterprises have been able to continue in ways that would not have been conceivable 15 years ago due to technological advancements. Digital transformation efforts will be energized by our rapid embrace of technology. Digital technology is the other way businesses will pivot this year.

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3 Advantages to an Experiential Web Presence

Duct Tape Marketing

3 Advantages to an Experiential Web Presence written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Bounce rates have exceedingly increased, due to the lack of an experience. Yana Nirshberg is the Co-Founder, Managing Partner and Creative Director at ParadigmNEXT, Inc.

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The Rise of AI in Advertising

Duct Tape Marketing

With over two decades in the digital marketing industry, he established his award-winning Melbourne-based digital agency WebSavvy back in 2006, to help small businesses grow. They are a Google Premier Partner and one of only a handful of Australian agencies to be part of Google’s International Growth Program. Like this show?

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The ROI of Lead Scoring

Duct Tape Marketing

As evidenced by the CMI study, many small business owners and marketing practitioners are laser-focused on new lead generation through content creation, digital marketing, conversion rate optimization and the like. How long is the sales cycle for an ideal customer (week, month, year, etc.)?

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. Targeting a Fortune 500 is very different from going after a small business.