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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

If ABM gives your ideal customer everything they want and need to become a long-term partner, is there actually a need for lead generation? There are other factors involved in making your decision, such as: The complexity of the buying cycle. Account-based sales cycles are more complex than a sales cycle targeting one person.

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Referral Programs: A Guide for Small Business

Duct Tape Marketing

Referral Programs: A Guide for Small Business written by John Jantsch read more at Duct Tape Marketing. Running a business is hard But with a good referral program it doesn't have to be As a small business owner you are probably thinking about helping your current customer or trying to figure out how to increase sales.

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How Pertino is reinventing the future of business networking

Lightspeed Venture Partners

Almost a year ago, my partner Barry Eggers and I met with Craig Elliott and Scott Hankins to talk about their vision for a new company, Pertino. A key to building a company that sells to the small business user or individual is usability.

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New Tasks For Salespeople In The Social Era

Brandanew

With a strong background in business development, today we have Partner and Executive Vice President at Acquirent, Geoff Winthrop sharing his thoughts on the new world social sales. They also expect the rest of the formerly extended sales cycle to shrink to a shorter, more compressed period of time. Over to Geoff!

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Startup firms partnering with government? Really?

Austin Startup

Small businesses are the backbone of the nation and an essential part of every regional economy. And yet, in spite of all this, small emerging firms are largely left out of government contracting. Deals are cut and business is won much quicker in the private sector. Startup firms partnering with government?

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30 Entrepreneurs Reveal the Pivots They See Businesses Making in 2022

Hearpreneur

In fact, connecting with customers and prospects is one of the most difficult tasks facing business leaders today. Face-to-face engagement is important, especially at vital points in the sales cycle or while creating relationships. Hence, business owners must migrate to or incorporate online shops to pivot successfully.

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The Rise of AI in Advertising

Duct Tape Marketing

With over two decades in the digital marketing industry, he established his award-winning Melbourne-based digital agency WebSavvy back in 2006, to help small businesses grow. They are a Google Premier Partner and one of only a handful of Australian agencies to be part of Google’s International Growth Program.