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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

Not only do SEO and CMS skills stand out on a resume, but they can also be demonstrated in a portfolio to further impress recruiters. Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. With PPC, impressions cost nothing.

article thumbnail

Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

Not only do SEO and CMS skills stand out on a resume, but they can also be demonstrated in a portfolio to further impress recruiters. Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. With PPC, impressions cost nothing.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

You know exactly how much online contributed to offline sales, you know how to optimize your online campaigns (buy Apple iPod terms to increase Microsoft Zune sales!!), If you are willing to create a small portfolio of initiatives then you can get a pretty decent understanding of the hidden impact (offline) of your web presence.

Analytics 116
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Google's Search Based Keyword Tool: Monetize The Long Tail of Search

Occam's Razor

Question: I want to have a post spring break sale on my GPS related inventory, how can I find the most relevant keywords and key phrases to purchase? If you are a Paid Search Marketer (PPC) then use SbKT to identify relevant long tail keywords and their corresponding landing page. Maximize for the portfolio. #3: You can't.

Search 103