The Startup Magazine
JULY 21, 2021
Not only do SEO and CMS skills stand out on a resume, but they can also be demonstrated in a portfolio to further impress recruiters. Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. How do marketers promote a company’s content?
The Startup Magazine
JULY 21, 2021
Not only do SEO and CMS skills stand out on a resume, but they can also be demonstrated in a portfolio to further impress recruiters. Paid search engine marketing (SEM) increases a company’s ranking in the search engine, getting more clicks. This is the power of SEM marketing. How do marketers promote a company’s content?
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Both Sides of the Table
JULY 14, 2010
They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.
Both Sides of the Table
APRIL 4, 2011
One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. 10% of our revenue is coming from direct sales of our banner inventory.
Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). And these ideas have ways of seeping into board discussions with portfolio companies as in, “have you ever thought about trying A, B or C?&# I call this “marketing futures.&#
Both Sides of the Table
MARCH 25, 2016
billion in sales and thus controls less than 10% of the market. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Our portfolio company Ring had a new “security doorbell” which is truly a new market. That’s why Ring is amongst the fastest growing company in our portfolio.
Hearpreneur
MAY 31, 2020
Setting up internal sales teams, doing cold outreach, etc. If you are looking at building a board portfolio – this skill is essential because most board appointments don’t make it to recruiters. The chances for sales are greatly reduced. Instead I go to marketing, sales and leadership meetups and masterminds.
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