Portfolio SEM SEO Web 
Both Sides of the Table
JULY 14, 2010
So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You have a marketing department with three people. They’re tasked with doing … marketing. Let me give you an example.
Both Sides of the Table
APRIL 4, 2011
One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. How many adds came through organic SEO? How many through SEM? If you have multiple versions of your product, how many are web vs. mobile? SEO is seldom “free.”. You Manage What you Measure.
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Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not.
Cracking the Code
FEBRUARY 12, 2007
Getting the most of your online marketing: the In & Out of SEM/SEO. Labels: internet , Portfolio. on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). Posted by Philippe Botteri. at 8:53 PM. 8 comments: David Dalka said.
Transformify
AUGUST 18, 2021
You need to be careful in choosing the website where you’ll build your portfolio because you might end up wasting time, effort, and money without getting any clients. Search Engine Optimization or SEO, SEM. Web Research. Behance is Adobe’s portfolio website so it’s easy to miss this opportunity.
Occam's Razor
APRIL 6, 2009
The second source of data are the logs from googlebot that indexes the world wide web and all the pages (and your site). If you are a Organic Search Marketer (SEO) then Google has just provided you with a list of landing pages on your site and the keywords that are relevant to those pages. Maximize for the portfolio. #3:
Cracking the Code
OCTOBER 10, 2008
Keep up the blogging and web casts and we will keep listening and growing. Each account manager should have a portfolio of existing customers, and you should model the expected CMRR from this group net of up-sells and churn. We bill on an annual basis for half of our service and were willing to give up to 0.5 to acquire the client.
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