Startup Professionals Musings

NOVEMBER 27, 2011

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Viral marketing. This is a marketing program on the Internet that you make so popular it spreads like a virus, like "word of mouth. Viral marketing costs real money, but is often worth it. Pay per click (PPC).

Internet 239

Internet SEM Wiki Viral 239

Startup Professionals Musings

OCTOBER 30, 2010

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Pay per click (PPC). Viral marketing. This is a marketing program on the Internet that you make so popular it spreads like a virus, like "word of mouth. Viral marketing costs real money, but is often worth it.

Internet 224

Internet SEM Wiki Entrepreneur 224

ConversionXL

APRIL 4, 2017

SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. How to Master PPC Targeting and Choose the Right Ad Platform. Here are some resources if you’d like to learn more about SEO: Customer Acquisition Master Course (includes PPC).

Channel 118

Channel Marketing Viral SEO 118

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Adword is a PPC method to promote your website. Just put in your credit card.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Occam's Razor

AUGUST 22, 2011

PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Build A Great Web Experimentation & Testing Program. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions. Find Love (/Insights).

Analytics 124

Analytics Metrics SEM Web 124

Duct Tape Marketing

MAY 4, 2016

If most of your clients are generated by way of referral, then by golly start there, build multiple referral programs and look to use channels such as partnering and content to amplify how you get referrals. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28