Startup Professionals Musings
NOVEMBER 27, 2011
Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Viral marketing. This is a marketing program on the Internet that you make so popular it spreads like a virus, like "word of mouth. Viral marketing costs real money, but is often worth it. Streaming video.
Startup Professionals Musings
OCTOBER 30, 2010
Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Viral marketing. This is a marketing program on the Internet that you make so popular it spreads like a virus, like "word of mouth." Viral marketing costs real money, but is often worth it. Streaming video.
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Both Sides of the Table
JANUARY 11, 2014
In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?
Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
Both Sides of the Table
APRIL 4, 2011
How many through SEM? Do you have a customer referral program? Measuring viral adoption is obviously important. For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. How many adds came through organic SEO? SEO is seldom “free.”.
ConversionXL
APRIL 4, 2017
SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. Virality and Referral. Virality is the key lever of many of the most famous growth examples: Dropbox, Uber, Facebook, Hotmail. If you sell shoes, would virality work for you?
www.forentrepreneurs.com
FEBRUARY 2, 2010
SolidWorks 2: The best VAR management program in the world? SolidWorks 3: The best VAR management program in the world? As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached.
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