PR Search SEM Web 
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Thats why eBay advertises on search engines, and Facebook doesnt. Labels: search engine marketing 0comments: New comments are not allowed. Expo SF (May.
Both Sides of the Table
APRIL 4, 2011
How many through SEM? Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. If you have multiple versions of your product, how many are web vs. mobile? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. lowering $1.50
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mashable.com
MAY 28, 2010
to get the scoop on finding a name that will work on the web. He says that intentional Web 2.0 Johnson also says that search engine issues have affected the style of names. People consciously try to create names with unique keywords so theirs will be the only result in targeted Google searches. How Do I Start?
Cracking the Code
FEBRUARY 12, 2007
Getting the most of your online marketing: the In & Out of SEM/SEO. In search of Europe's next tech stars. on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive.
www.forentrepreneurs.com
FEBRUARY 2, 2010
Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.
Occam's Razor
JUNE 6, 2007
I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.
Startup Lessons Learned
OCTOBER 7, 2008
This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Or if your lifetime value is high enough, you can just keep spending on SEM.
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