Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. I was talking with a colleague once about how videos go viral.

SEM 379

SEM Viral Marketing Widget 379

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

APRIL 4, 2017

SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. It’s sometimes not entirely clear where content marketing starts and where SEO or PR end. Virality and Referral. Content marketing is kind of a wide field. Unbounce blog.

Channel 118

Channel Marketing Viral SEO 118

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Cracking the Code

NOVEMBER 10, 2009

The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. Impact of the recession on SaaS Sales&Marketing pr.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. on a scale of 1-4). on a scale of 1-4). New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. ► 2006. (7).

Software Review 48

Software Review SEM Marketing Las Vegas 48

Brandanew

JANUARY 8, 2016

The pace of technology has altered the way we view digital and connect with our customers. Maggie Kravchuk , Rubenstein, PR. Maggie Kravchuk has had work experience on social media brand management and now works for Rubenstein PR. 2015 was a great year for Content marketers and brand owners. image credit. Tool 7: Moz Pro.

Analytics 100

Analytics Social Media Marketing Media 100