Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

APRIL 4, 2011

How many through SEM? Measuring viral adoption is obviously important. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. If you have multiple versions of your product, how many are web vs. mobile? Do you have a customer referral program? SEO is seldom “free.”.

Metrics 346

Metrics Startup Acquisition SEM 346

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

mashable.com

MAY 28, 2010

to get the scoop on finding a name that will work on the web. He says that intentional Web 2.0 I'm working with a PR/Communications gurus who is trying to focus me on a name, that when you hear it, it tells people what it is you are doing. How Do I Start? Keep it up i look forward to reading more. Others, were great ideas.

Naming 94

Naming Technical Review Social Media Startup 94

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). Laughing Out (c)Loud.

Software Review 48

Software Review SEM Marketing Las Vegas 48

Brandanew

JANUARY 8, 2016

Maggie Kravchuk , Rubenstein, PR. Maggie Kravchuk has had work experience on social media brand management and now works for Rubenstein PR. It trolls the web and targets each conversation that is talking about the monitor you set up. Ken Herron is the CMO of Unified Inbox , and voted #2 CMO on Twitter. image credit.

Analytics 100

Analytics Social Media Marketing Media 100