PR Venture Capital Vertical Video 
Steve Blank
APRIL 9, 2009
We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The Potrero benchmark strategy was one component of this creating end user demand through PR.)
VC Cafe
DECEMBER 1, 2022
All the videos from the event , as well as our newly published landscape of the UK startups building the Metaverse can be found here. This video is a short excerpt from my panel on the opportunities for brands and platforms in the Metaverse. Video copyright, Taylor Wessing ; automated video summary credit: Munch ).
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Steve Blank
APRIL 2, 2009
Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. The Potrero benchmark strategy was one component of this creating end user demand through PR.) Theoretically, that’s why I hired them. You don’t delegate life and death.
Hunter Walker
MAY 20, 2018
So much of what people say as business executives is PR. I can tell if a podcast is going to stink beforehand if the person has a PR person asking for questions. We’ve built Digiday without venture capital. That’s a red flag. Nick Friese founded it a decade ago with savings and early 401(k) withdrawals.
Steve Blank
MAY 22, 2009
While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. These two posts were amazing. Anyways, here’s one question I have. Blog at WordPress.com.
Steve Blank
APRIL 30, 2009
Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. The goal is you to learn enough so you can’t be BS’d by a VP of Sales with a great rolodex and golf score. In the perfect world this happens when the founder(s) actually close the first few (3-3000 depending on market) paying customers themselves.
Steve Blank
SEPTEMBER 3, 2009
Some think that hiring a PR agency, starting the buzz and getting coverage in hot blogs or on the cover of magazines at launch are objectives. The PR agency helps the company understand and influence key bloggers, social networks, industry analysts, luminaries, and references. Doesn’t it depend on vertical market.?
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