Remove Product Development Remove Sales Remove SEM Remove SEO
article thumbnail

The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

It outlines four major growth strategies: market penetration , market development , product development , and diversification. The goal of market penetration is to leverage new tactics to increase product sales , including existing customers and new customers within existing markets. Product development.

Marketing 115
article thumbnail

16 Entrepreneurs Reveal Their Side Hustles

Hearpreneur

Currently, I am simultaneously growing my venture, Smarthome NX while also designing a management course in sales and marketing for UpGrad. 7- DIY SEO blog. Due to the need of having to market myself, I learned social media and SEO. Pretty soon I started getting known as an SEO expert within the photography industry.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

1x hacker in charge of product/development. 1x hipster working with both product and growth. Aug-15: Head of Sales (growth team). Nov-15: Graphic Designer (growth/product). Nov-15: Graphic Designer (growth/product). Dec-15: Developer (product team). Google AdWords or SEM (expensive).

Revenue 60
article thumbnail

Andrew Chen: Growing renewable audiences

Startup Lessons Learned

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

Audience 119
article thumbnail

How to Build Robust User Personas in Under a Month

ConversionXL

You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., Development teams couldn’t use marketing personas to make design decisions, so they decided personas weren’t that useful. (It

article thumbnail

How to Build Robust User Personas in Under a Month

ConversionXL

You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., Development teams couldn’t use marketing personas to make design decisions, so they decided personas weren’t that useful. (It

article thumbnail

Lessons Learned: Don't launch

Startup Lessons Learned

In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. So dont combine your product launch with a marketing launch. Instead, do your product launch first. Dont scale. Dont marketing launch.