Product Name Reference Revenue Search 
Occam's Razor
OCTOBER 21, 2013
In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided.
37signals.com
DECEMBER 5, 2011
Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. And what about picking a name that’s available as a domain? Search is the way most people wind up finding us anyhow.
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The Startup Magazine
MARCH 6, 2019
In order for businesses to reach clients and generate the revenue needed to stay open, companies must develop a promotional strategy that will reach desired clientele. Having potential customers search for their business is only effective for customers who already know the business or product name.
Hearpreneur
APRIL 3, 2016
The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. After throwing around some names we rejected we settled on making it an acronym.
reidhoffman.org
NOVEMBER 12, 2013
we had no revenue. As a result, we knew that our pitch would need to steer into investors’ biggest concern: the lack of revenue. Because unlike Google search or other means, it involves people you already trust. Normally, you’d expect us to explain our product — i.e., what “professional people search 2.0”
Software By Rob
JANUARY 12, 2010
General Rules It’s impossible to say unequivocally which traffic is better for every website, but having launched or revamped over 20 revenue-generating websites I’ve noticed a definite pattern in traffic quality based on the source. The minute those users leave your site you are out of their mind forever. 8 Rob on 01.13.10
infochachkie.com
DECEMBER 5, 2011
Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. When selecting your company and product names, consider the following: Uniquely Familiar. Intuitive URL. Avoid Hyphens.
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