Startup Professionals Musings

OCTOBER 5, 2014

Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization. Cashflow can be drastically reduced by working out of your garage.

Burn Rate 262

Burn Rate Hockey Stick Entrepreneur Salary 262

Startup Professionals Musings

APRIL 28, 2014

The more conventional VP of Marketing role should cover branding, as well as other marketing advertising, design, public relations and customer service requirements. Branding is indeed an important role within a startup, but the implied scope of the role is far too narrow. Chief Risk Officer.

CTO Hire 252

CTO Hire Fractional CTO Angel Investor Public Relations 252

Startup Professionals Musings

MARCH 24, 2013

The new Dragon Mobile Assistant is fully location-aware and offers several additional proactive assistant features Current advertising and public relations startups are already poised along these lines, all the way from clothes shopping, art galleries, online advertising, to managing press releases.

Semantic 245

Semantic Web Software Review Entrepreneur 245

Startup Professionals Musings

FEBRUARY 22, 2013

The more conventional VP of Marketing role should cover branding, as well as other marketing advertising, design, public relations and customer service requirements. Branding is indeed an important role within a startup, but the implied scope of the role is far too narrow. Chief Risk Officer.

CTO Hire 244

CTO Hire Fractional CTO Startup Angel Investor 244

Startup Professionals Musings

AUGUST 14, 2021

Witness the series of airlines public relations disasters , when customers don’t get the proactive attention they need. Customer is in control of the support experience. Today’s customers expect you to find them when they need support, rather than the other way around. Customer service is a key part of the marketing budget.

Customer 427

Customer Social Media Public Relations Internet 427

Startup Professionals Musings

AUGUST 9, 2014

They become walking public relations machines for themselves, as well as their idea. In fact, you dont need a third-party public relations agency at this stage. Later you may have the problem of being told by public relations firms to stay on message, even after you suspect it is not working.

Elevator Pitch 257

Elevator Pitch Public Relations Entrepreneur Social Media 257

Startup Professionals Musings

JUNE 24, 2023

That’s a lot cheaper and lot longer lasting than the best advertising and public relations you can buy. So, if you follow all these seven ways to make other people feel important, you will receive a seven-fold payback on your own objectives of being a leader and building a successful business. Marty Zwilling

Customer 227

Customer Public Relations Advertising Entrepreneur 227

Startup Professionals Musings

SEPTEMBER 14, 2016

Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization. Cash flow can be drastically reduced by working out of your garage.

Burn Rate 120

Burn Rate Hockey Stick Startup Salary 120

Startup Professionals Musings

SEPTEMBER 28, 2020

That’s a lot cheaper and lot longer lasting than the best advertising and public relations you can buy. So, if you follow all these seven ways to make other people feel important, you will receive a seven-fold payback on your own objectives of being a leader and building a successful business. Marty Zwilling.

Public Relations 423

Public Relations Advertising Customer Entrepreneur 423

Startup Professionals Musings

AUGUST 21, 2021

Working with the media is required, both social as well as the press, through public relations and internal channels. You can no longer provide leadership by just “walking around” and talking to all the key people. Formal documentation of strategy and progress will be expected by investors.

Merger 379

Merger Due Diligence SEC IPO 379

Startup Professionals Musings

FEBRUARY 17, 2021

For startups, social media and color printers have essentially replaced the need for external public relations and marketing services. With Google, you get all the storage you need in the cloud for free. Social media facilitates marketing and sales. Savings here can easily reach another $10K per month.

Cost 405

Cost Entrepreneur Burn Rate Social Media 405

Startup Professionals Musings

FEBRUARY 1, 2012

The same messaging rules that apply to classic public relations and branding apply to social media. Research your target market to find out who they are and how to reach them. Producing weak, unfocused, or unhelpful content. Create strong, smart, well-thought-out content. Don’t waste their time with self-serving promotion.

Social Media 233

Social Media Media Lead Generation Startup 233

Startup Professionals Musings

DECEMBER 17, 2022

You suddenly need to enhance your in-house social media efforts with a public relations firm. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. An expanding customer base demands better support.

Hockey Stick 265

Hockey Stick Guerilla Acquisition Startup 265

Startup Professionals Musings

DECEMBER 1, 2010

The more conventional VP of Marketing role should cover branding, as well as other marketing advertising, design, public relations and customer service requirements. Branding is indeed an important role within a startup, but the implied scope of the role is far too narrow. Chief Risk Officer.

CTO Hire 227

CTO Hire Fractional CTO Startup Angel Investor 227

Startup Professionals Musings

OCTOBER 4, 2010

The same messaging rules that apply to classic public relations and branding apply to social media. Research your target market to find out who they are and how to reach them. Producing weak, unfocused, or unhelpful content. Create strong, smart, well-thought-out content. Don’t waste their time with self-serving promotion.

Social Media 212

Social Media Media Startup Curation 212

Startup Professionals Musings

APRIL 6, 2022

Because you can no longer can you meet one-on-one with every constituent, you have to learn to use new communication channels, including public speaking, networking, and public relations. Your business model thrives on exclusivity. If you see your brand as a high-end boutique, bigger isn’t always better.

Public Relations 231

Public Relations Small Business Leadership Channel 231

Startup Professionals Musings

MARCH 20, 2020

You suddenly need to enhance your in-house social media efforts with a public relations firm. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. An expanding customer base demands better support.

Hockey Stick 307

Hockey Stick Guerilla Acquisition Revenue 307

Startup Professionals Musings

JUNE 1, 2016

They become walking public relations machines for themselves, as well as their idea. In fact, you don’t need a third-party public relations agency at this stage. Later you may have the problem of being told by public relations firms to stay on message, even after you suspect it is not working.

Elevator Pitch 120

Elevator Pitch Customer Public Relations Social Media 120

Startup Professionals Musings

DECEMBER 14, 2018

That’s a lot cheaper and lot longer lasting than the best advertising and public relations you can buy. So, if you follow all these seven ways to make other people feel important, you will receive a seven-fold payback on your own objectives of being a leader and building a successful business. Marty Zwilling.

Public Relations 240

Public Relations Advertising Customer Entrepreneur 240

Startup Professionals Musings

JULY 30, 2012

Here is a list of ways that you can use public relations to benefit your startup, even before it is started: Make yourself a spokesman for your domain. How about talking to some real customers to see if they are as excited about your idea as you are? You need to do it yourself.

Elevator Pitch 240

Elevator Pitch Public Relations Startup IP 240

Startup Professionals Musings

NOVEMBER 12, 2016

That’s a lot cheaper and lot longer lasting than the best advertising and public relations you can buy. So, if you follow all these seven ways to make other people feel important, you will receive a seven-fold payback on your own objectives of being a leader and building a successful business. Marty Zwilling.

Public Relations 248

Public Relations Advertising Entrepreneur Customer 248

Startup Professionals Musings

MAY 7, 2011

Here is a list of ways that you can use public relations to benefit your startup, even before it is started: Make yourself a spokesman for your domain. How about talking to some real customers to see if they are as excited about your idea as you are? You need to do it yourself.

PR 231

PR Elevator Pitch Public Relations Startup 231

Startup Professionals Musings

AUGUST 4, 2023

This approach, with you leading the effort, and everyone empowered to advance the visibility and message of the business, also has the great advantage of minimizing the size of the dedicated internal team for marketing and public relations.

Founder 239

Founder Architecture Startup Public Relations 239

Startup Professionals Musings

JULY 27, 2014

For startups, social media and color printers have essentially replaced the need for external public relations and marketing services. With Google, you get all the storage you need in the cloud for free. Social media facilitates marketing and sales. Savings here can easily reach another $10K per month.

Entrepreneur 260

Entrepreneur Burn Rate Social Media LLC 260

Startup Professionals Musings

SEPTEMBER 26, 2014

You suddenly need to enhance your in-house social media efforts with a public relations firm. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. An expanding customer base demands better support.

Hockey Stick 263

Hockey Stick Guerilla Acquisition Revenue 263

Startup Professionals Musings

APRIL 10, 2013

That’s a lot cheaper and lot longer lasting than the best advertising and public relations you can buy. So, if you follow all these seven ways to make other people feel important, you will receive a seven-fold payback on your own objectives of being a leader and building a successful business. Marty Zwilling.

Customer 257

Customer Startup Public Relations Advertising 257

Startup Professionals Musings

MAY 28, 2017

Witness the series of airlines public relations disasters , when customers don’t get the proactive attention they need. Customer is in control of the support experience. Today’s customers expect you to find them when they need support, rather than the other way around. Customer service is a key part of the marketing budget.

Customer 144

Customer Social Media Public Relations Internet 144

Startup Professionals Musings

MARCH 3, 2018

You suddenly need to enhance your in-house social media efforts with a public relations firm. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. An expanding customer base demands better support.

Hockey Stick 130

Hockey Stick Guerilla Acquisition Revenue 130

Startup Professionals Musings

JUNE 29, 2016

Category design is marketing, public relations, and advertising focused on conditioning the market to desire and need the new category. Able to condition the market to generate desire and need. It’s about changing people’s consumption, usage, and buying decisions. Messaging and branding must come later, after the need is evident.

Entrepreneur 153

Entrepreneur Marketing Angel Investor Design 153

Startup Professionals Musings

JUNE 18, 2012

Use the Internet and social networking instead of public relations companies and advertising agencies. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Savings can be huge in these areas.

Cost 255

Cost Burn Rate SEM Startup 255

Startup Professionals Musings

SEPTEMBER 12, 2011

That’s a lot cheaper and lot longer lasting than the best advertising and public relations you can buy. So, if you follow all these seven ways to make other people feel important, you will receive a seven-fold payback on your own objectives of being a leader and building a successful business. Marty Zwilling.

Entrepreneur 268

Entrepreneur Public Relations Advertising Customer 268

Startup Professionals Musings

NOVEMBER 14, 2020

This approach, with you leading the effort, and everyone empowered to advance the visibility and message of the business, also has the great advantage of minimizing the size of the dedicated internal team for marketing and public relations.

Developer 326

Developer Marketing Architecture Startup 326

Startup Professionals Musings

FEBRUARY 15, 2011

Use the Internet and social networking instead of public relations companies and advertising agencies. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Savings can be huge in these areas.

Entrepreneur 235

Entrepreneur Burn Rate SEM Social Network 235

Startup Professionals Musings

NOVEMBER 1, 2015

You suddenly need to enhance your in-house social media efforts with a public relations firm. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. An expanding customer base demands better support.

Hockey Stick 120

Hockey Stick Guerilla Startup Acquisition 120

Startup Professionals Musings

SEPTEMBER 14, 2015

Don’t sign up for outside search-engine optimization, public relations or other experts until your business is generating revenue. Many entrepreneurs today build and maintain their own websites, with powerful tools such as Shopify. Site marketing is easily extended through blogs, Twitter, Facebook and social media.

Intellectual Property 120

Intellectual Property LLC Social Media China 120

Startup Professionals Musings

SEPTEMBER 27, 2010

Current advertising and public relations startups are already thinking along these lines in fields all the way from clothes shopping, art galleries, online advertising, to managing press releases. As you search the Web, the browser records your interests in your local storage.

Web 230

Web Semantic Artificial Inteligence Startup 230

Startup Professionals Musings

AUGUST 17, 2010

That’s a lot cheaper and lot longer lasting than the best advertising and public relations you can buy. So, if you follow all these seven ways to make other people feel important, you will receive a seven-fold payback on your own objectives of being a leader and building a successful business. Marty Zwilling.

Public Relations 231

Public Relations Advertising Entrepreneur Customer 231