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6 Valuable Tips to Enhance Customer Retention and Loyalty for Your Business

Women Entrepreneurs Can

In a nutshell, customer retention is the key to any business that wants to keep its costs low and sales high. One of achieving this goal is customer retention. With effective customer retention methods, your business can earn more customers and find ways to keep your existing customers happy and satisfied.

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How to Become a Fractional CMO

Duct Tape Marketing

Fractional CMOs typically bring their wealth of experience to guide marketing efforts, helping companies refine their brand messaging, identify ideal clients, improve client retention and more. This means you’ll need to spend time learning each client’s unique target market, sales pipeline, and current marketing efforts.

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Should You Offer Equity Compensation to Employees?

Up and Running

More often than not, equity compensation is an attraction and retention tool, rather than a replacement to salary. Stock options are issued to employees usually through an Employee Stock Option Plan (ESOP) and include what is called a “vesting period.” The longer employees stay, the more of their stock options they “vest.”.

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A VC: Employee Equity: How Much?

www.avc.com

The first bracket is the senior management team; the CFO, Chief Revenue Officer/VP Sales, Chief Marketing Officer/VP Marketing, Chief Product Officer/VP Product, CTO, VP Eng, Chief People Officer/VP HR, General Counsel, and anyone else on the senior team. There is no bracket  for the CEO and COO.

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Keep It Under Your Hat: Valuation Caps and the $650 Million Sale of MySpace for $125 Million

Gust

There were two distinct classes of employee equity (issued by Intermix and MySpace, respectively) with different valuation and vesting situations—and, most significantly, a $125 million valuation cap applied to the buyout of MySpace equity that was triggered by the acquisition of Intermix. Read on for a fuller explanation. of MySpace, Inc.

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What is an employee retention or M&A carveout plan?

Startup Company Lawyer

In response to the problem of worthless common stock, some companies have implemented employee retention plans, which are also referred to as M&A carveout plans. Below are some common structures for employee retention plans and issues related to each alternative. Straight Retention Plans. Change of Control Bonus Plans.

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Making Decisions in Context

Austin Startup

Compensation decisions obviously affect hiring and retention. Of all your hires, if you have commissioned sales people, those will give you the most problems if they’re not all given an equal chance to make their quotas and achieve their personal earnings goals. You’ll just never create the sales momentum you need. Not really.